claiming optimizing your google business profile

Claiming & Optimizing Your Google Business Profile for Your Home Service Company

Marketing a home service company is all about being seen in the search results when someone searches for your services in your service area. Companies of all sizes live, die, and thrive based on their visibility in the SERP and that goes double for local contractors. These industries are incredibly competitive with dozens of skilled…

ultimate local seo guide for contractors

Ultimate Local SEO Guide for Contractors

Local marketing is one of the most powerful ways to grow your contracting business and build a solid foundation for long-term success. The search results for contractors are an incredibly competitive place. If your company isn’t the one that your ideal customers see when they search for your services online, you’re going to lose their…

roi vs roas

ROI vs ROAS: Which KPI should you be using?

Running paid advertising campaigns is a great way for companies to quickly drum up interest in their brand and generate high-quality traffic, leads, sales, and phone calls for their business. However, you have to make sure that they’re moving the needle and not eating your budget. The last thing you want is to spend thousands…

ppc roi formulas

PPC ROI Formulas: Find out if PPC is growing your business

Making PPC one of your company’s core growth channels is a major commitment and takes a great deal of trust. Whether you’re outsourcing its management to a PPC agency or hiring someone to run it, you have to trust that A) they have your company’s best interests at heart, B) they know what they’re doing,…

get more traffic to your website

7 Ways to Get More Traffic to Your Website

Running a successful business is all about putting your company in front of as many new prospects as possible. And then let your marketing funnels turn those prospects into customers. There is a direct relationship between the amount of traffic your website gets and how much revenue you generate. Every new person that sees your…

effective local marketing strategies

The 4 Pillars of Effective Local Marketing Strategies for Home Service Companies

When it comes to growing a home service business, you need a steady flow of inbound leads to keep your schedules full and your teams busy. Every hour your people are on the clock, but not on the job is an hour that’s coming out of your pocket. You’ve probably been doing okay so far…

ppc statistics

The Ultimate List of 97 PPC Statistics to Supercharge Your Paid Marketing Campaigns in 2022

We put together this list of the latest, up-to-date PPC statistics to provide the insights you need to understand the different pay-per-click platforms and learn how to use them to catapult your business to the next level. PPC advertising is a multi-billion dollar industry that’s used by the biggest corporations on the planet and that…

improve google ads conversion rates

7 Easy Tips to Improve Your Google Ads Conversion Rates

Over the last 10 years, we’ve audited and managed hundreds of Google AdWords accounts for our clients. Not only have we developed the experience and expertise to know what works and what doesn’t. We’ve also seen companies make some very common mistakes that prevent them from generating results. We’ve distilled these lessons learned into this…

seo statistics

44 Crucial SEO Statistics to Help Grow Your Organic Traffic in 2022

We’ve put together this comprehensive list of up-to-date SEO statistics to help you get the insights you need to understand how search engine optimization can be used to fuel your company’s growth. Panda, Penguin, Medic, Pigeon, EAT, YMYL, Bert, Core. What all these updates have in common is that they’ve made Google’s search algorithm much…

common seo mistakes

Are you making any of these common SEO mistakes?

We’ve performed hundreds of SEO audits over the last decade for businesses looking to grow their organic presence and we’ve distilled that information into the most common SEO mistakes that prevent businesses from ranking in search. SEO is hands down the best way to set your business up for long-term success. There is no better…