7 Ways to Get More Traffic to Your Website
Running a successful business is all about putting your company in front of as many new prospects as possible. And then let your marketing funnels turn those prospects into customers.
There is a direct relationship between the amount of traffic your website gets and how much revenue you generate. Every new person that sees your website, interacts with your content, or reads one of your tweets is a new opportunity for you to make a sale.
Put bluntly, traffic is the lifeblood of your company. Ignoring it is neglecting one of your most potent resources to generate more sales.
So, if you’re looking to grow your company, consider this a quick guide on how to get more traffic to your website.
Let’s get right to it.
Table of Contents
Make sure your site’s SEO is squared away
SEO is a very broad term so I’m sure you already have some questions. Am I talking about making sure all of your title tags and descriptions are unique? Yup! Am I telling you to optimize your site load speed so it’s as fast as possible? That too! Do I need to start a blog and write some articles? Absolutely!
Search engine optimization is, without a doubt, our favorite way to get traffic to a website. The amount of passive traffic you can get from organic searches can be absolutely life-changing.
There are over 7 billion searches on Google every day. I can guarantee that keywords in your industry see tens or even hundreds of thousands of searches each day. If you’re able to rank highly for those terms, you’ll be able to carve out a piece of that pie for yourself.
Think about it and answer honestly. How would your business change if your website got an extra 1,000 visitors per month? What about 10,000 more per month? It would be a complete game-changer, right?
That’s the power of SEO when it’s done correctly.
However, don’t forget that SEO can be a double-edged sword if you don’t know what you’re doing. We’ve audited hundreds of websites over the years and found some very common SEO mistakes that cause websites to lose traffic instead of gain it. Don’t let your website become another statistic.
Earn high-quality backlinks to your site
Ranking well in organic search has everything to do with Authority. Google’s goal with its search engine is to serve up the most relevant, authoritative sites for people’s search queries. They love authoritative sites and the only way to become one is to earn high-quality backlinks from around the internet.
Think of a backlink like a vote of confidence. The act of linking is one website saying, “I like this content so much and I find it to be of such high quality that I am willingly putting a link from my website to theirs.” That’s a Big Deal.
The more “votes” you have, the more Authoritative you are, and the more likely it is that Google will serve your website up for relevant searches.
Not sold on backlinking? AHRefs did an incredible search traffic study where they found that ~90% of all pages get zero traffic from Google. The #1 reason why? Those pages have zero backlinks.
Backlinks help you rank higher in Google. And if you get just one backlink, you’re doing better than 90% of the websites out there.
Optimize your internal linking architecture
“What? More links?” Yes, more links! Your internal link structure is just as important as your inbound links and ignoring it could be costing you dearly.
Your internal links tell Google a lot of information about how your content is interconnected. It sends signals on which ones are related to one another, which ones are the most important, and, most importantly, can help you get your pages indexed by Google faster so they can start getting traffic sooner.
The best way to strategize your interlinking is to think about ways to create relevant relationships between pages and to guarantee that interconnectedness exists.
Anything more than that and you risk over-optimization and Google looking at your internal links as manipulative or spammy.
Write blogs that answer your audience’s questions
When people brainstorm ideas on what to blog about, they usually keep 3 things in mind. The search volume for their target keyword, if it could be used to sell their products, and what they want to write about. However, your audience may not want to read about any of that.
Your blog’s sole purpose should be to provide value. And the best way to do that is to answer questions that your target audience has about your products or services. An added bonus of doing this is that it also helps them find you.
So, how do you go about finding topics that they want to read about?
If you have an in-house sales, service, and/or support team, you have the best built-in topic generator you could ever hope to find. They are a direct line of communication with your customers. They know exactly what your customers are concerned about and what they want to know more about.
Make it a point to regularly meet with these teams to find out what’s on your customers’ minds then turn those issues into blog topics.
Spin up some targeted PPC campaigns
If you’re looking to get traffic to your website fast then there’s no better way than pay-per-click marketing. We’ve already covered the benefits of PPC advertising, which you should absolutely read too, so we’ll take a crack at this from another angle.
PPC is the fastest way to get traffic to your website when you’re first starting out. Your site doesn’t have any authority or content so SEO won’t do it for you. You probably don’t have much of a social following so getting clicks there will take some time.
But with PPC, you can send highly targeted traffic to landing pages on your site and start getting sales in a matter of hours, not weeks or months. Getting this supplemental traffic stream flowing will help solidify your bottom line so you can start scaling out your operations.
Be more active on social media
The key to being successful on social media is, wait for it…being social.
I know, that’s an incredibly simple point to make, but a lot of businesses run into trouble on social because they treat it like a selling channel when it’s actually a communication channel. These companies are the ones that only post when they’re trying to sell you something. No one likes that. You’re supposed to be having conversations and interacting with people, not sell, sell, selling.
Think of it as a platform to broadcast your messaging so it acts as a Brand Ambassador. Talk to people. Answer their questions. Post memes. Humanize your company.
If your message is sound and you have an interesting product, the sales will happen naturally. Don’t try to force it. Just focus on having meaningful interactions with people so they have a positive experience with your brand.
Start targeting your local customers
Everyone loves a hometown hero. Given the option of working with a faceless company across the country or with someone just down the street, most people (and businesses!) will go local.
Look, I’ll admit it. I’ve closed clients strictly because I’m local and the other frontrunner wasn’t. Being visible to customers in your local market is a Big Deal and shouldn’t be ignored.
It doesn’t matter who you are, what you sell, or where you are, you have customers in your backyard and if you aren’t targeting them, you’re leaving money on the table.
With local searches increasing by 200% over the last 2 years, if you don’t tap into this resource, someone else will.
If you’re wanting to grow your business, you have to get more traffic to your website. It’s just one big numbers game. The more people that see your site, the more sales you can potentially generate.
This is by no means a comprehensive list either. There are hundreds of ways to generate traffic, but you should definitely start with these 7. They are the simplest and the most straightforward. Take these baby steps and see what sort of results you can get before moving into the deep end.