ROI vs ROAS: Which KPI should you be using?

roi vs roas

Running paid advertising campaigns is a great way for companies to quickly drum up interest in their brand and generate high-quality traffic, leads, sales, and phone calls for their business. However, you have to make sure that they’re moving the needle and not eating your budget. The last thing you want is to spend thousands…

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7 Ways to Get More Traffic to Your Website

get more traffic to your website

Running a successful business is all about putting your company in front of as many new prospects as possible. And then let your marketing funnels turn those prospects into customers. There is a direct relationship between the amount of traffic your website gets and how much revenue you generate. Every new person that sees your…

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