The 28 Best Marketing Tools for Local Contractors

Just like building a fence or installing a pool, marketing your local contracting business is all about having the right tools for the job. While some marketing tools aren’t 100% necessary, they do make executing your marketing strategy a whole lot easier. Building out a well-rounded martech stack will help keep your projects neatly organized…

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12 Lead Generation Ideas for Local Contractors

lead generation ideas for local contractors

Generating leads is one of the most important, and toughest, parts of growing a local contractor or home service business. And earning high-quality leads that are ready to convert is even tougher. As potential customers do more research and take longer to get in touch with contractors, it’s more important than ever to create a…

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PPC ROI Formulas: Find out if PPC is growing your business

ppc roi formulas

Making PPC one of your company’s core growth channels is a major commitment and takes a great deal of trust. Whether you’re outsourcing its management to a PPC agency or hiring someone to run it, you have to trust that A) they have your company’s best interests at heart, B) they know what they’re doing,…

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7 Easy Tips to Improve Your Google Ads Conversion Rates

improve google ads conversion rates

Over the last 10 years, we’ve audited and managed hundreds of Google AdWords accounts for our clients. Not only have we developed the experience and expertise to know what works and what doesn’t. We’ve also seen companies make some very common mistakes that prevent them from generating results. We’ve distilled these lessons learned into this…

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10 Benefits of PPC Advertising Campaigns

top benefits of ppc ads

Are you looking for a scalable, cost-effective way to get new customers? Are you trying to fast-track your company’s growth? Pay-per-click marketing is one of the best ways to quickly funnel qualified traffic to your website and start getting results today. Pay per click is one of the most tried and true forms of online…

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