ROI vs ROAS: Which KPI should you be using?

roi vs roas

Running paid advertising campaigns is a great way for companies to quickly drum up interest in their brand and generate high-quality traffic, leads, sales, and phone calls for their business. However, you have to make sure that they’re moving the needle and not eating your budget. The last thing you want is to spend thousands…

Read More

PPC ROI Formulas: Find out if PPC is growing your business

ppc roi formulas

Making PPC one of your company’s core growth channels is a major commitment and takes a great deal of trust. Whether you’re outsourcing its management to a PPC agency or hiring someone to run it, you have to trust that A) they have your company’s best interests at heart, B) they know what they’re doing,…

Read More

7 Easy Tips to Improve Your Google Ads Conversion Rates

improve google ads conversion rates

Over the last 10 years, we’ve audited and managed hundreds of Google AdWords accounts for our clients. Not only have we developed the experience and expertise to know what works and what doesn’t. We’ve also seen companies make some very common mistakes that prevent them from generating results. We’ve distilled these lessons learned into this…

Read More

10 Benefits of PPC Advertising Campaigns

top benefits of ppc ads

Are you looking for a scalable, cost-effective way to get new customers? Are you trying to fast-track your company’s growth? Pay-per-click marketing is one of the best ways to quickly funnel qualified traffic to your website and start getting results today. Pay per click is one of the most tried and true forms of online…

Read More