Marketing for Concrete Contractors

The best concrete marketing to grow your business

We know how competitive the concrete industry is, which is why we build custom concrete marketing strategies that attract more clients, generate high-value leads, and help you book more jobs to crush your sales goals!

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When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing

Concrete Digital Marketing

Take your business to the next level

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Grow your brand

Our team leverages an omnichannel marketing strategy that cuts through the noise, maximizes your visibility online, and makes you the best known, go-to concrete contractor in your service area.

Reach your ideal clients

Our concrete marketing strategy targets your ideal clients where they spend time online to generate high-value leads from the clients that matter most to your business.

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comprehensive marketing solution

Book more projects

We build multiple traffic and lead generation channels to reliably generate high-value leads that keep your schedules filled with new concrete projects while you focus on doing what you do best.

Track your growth

Our business intelligence team builds custom dashboards that track your important KPIs over time so you'll always know what your marketing is doing to drive your business and crush your growth goals.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Online Marketing for Concrete Companies

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For concrete contractors looking to build their online presence, our digital marketing strategies are tailor-made to meet the unique needs of your business. We dive deep into your company's goals and challenges, crafting a plan that paves the way for more traffic, more leads, and a packed schedule of new concrete projects.

Our team works closely with yours, employing tactics that have been thoroughly proven to boost online engagement and lead generation. We focus solely only on what moves the needle, cutting out the fluff to ensure every move we make contributes directly to your business's growth.

We right channel mix into your marketing strategy, from SEO and PPC to social media and content creation, ensuring your company stands out in the competitive and crowded concrete industry. This approach turns uncertainty into predictable growth, with clear milestones to track our progress.

Your success is our success. We're not just any marketing firm - we're your strategic growth partner, committed to achieving the goals we set together. By driving more traffic to your site and securing better leads, we help your business not just grow, but thrive.

Concrete Marketing Experts

Proven Track Record of Driving Results

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Fulton's Roofing Company

Fulton's Roofing Company was experiencing some stiff competition from other local roofing contractors and needed help cutting through the noise. Our tailored marketing strategy helped revitalize their online presence and become a household name in their service area.

+12,000

organic visits

+325%

YoY lead volume

+$3.2M

Revenue

Who We Help

Home service companies we help

Our team of experienced home service marketing experts design tailoring marketing solutions to your company's exact needs.

Concrete Digital Marketing Agency

Get started with concrete marketing

Whether you've been in business for decades or you just opened up shop, every concrete contractor can benefit from partnering with a marketing agency to build a new lead generation channel that gets the phone ringing. Knowing where to start can be confusing, but here are some excellent ways to get the ball rolling!

Get a fresh start with a professional website

For concrete contractors looking to make a solid impression online, a professional website is key. It's often the first point of contact with potential clients, who'll judge your business based on its appearance and how easy it is to use. A sleek, easy-to-navigate site tells customers you're serious about quality and service.

Your website is the cornerstone of your digital presence, central to all your online marketing efforts. From ads that lead customers to your site to informative blog posts that showcase your expertise in concrete work, every piece of content should be up-to-date and reflect the high standards of your services. This not only helps in attracting new visitors but also boosts your site's ranking on search engines like Google.

Keeping your website current is crucial. Regular updates ensure that potential clients find accurate information about what you do and where you operate, enhancing your credibility and online visibility.

And adding personal touches like customer testimonials and team bios can significantly enhance trust in your brand. These elements allow visitors to connect with your business on a personal level, increasing the likelihood they'll hire you for their next concrete project.

Rank for local searches to reach your ideal clients

A well-optimized website through search engine optimization (SEO) can significantly elevate your business's online visibility. When your website ranks highly on search engines like Google, it not only garners more views but also earns the trust of potential clients. This trust is pivotal, since customers often link top search rankings with industry leadership and reliability, making them more likely to hire your company for their concrete project.

To enhance your website's SEO, we dive into your ideal clients' search habits. Knowing the exact terms they use, the services they're looking for, and the questions they ask tell us what content we need to create so your site ranks for their searches. Aligning our strategy to your clients' search behavior fast tracks your time to see results and start seeing a return on your investment.

Our expertise covers all aspects of SEO, from local optimization that captures your immediate market to the technical aspects that refine your site's backend, and everything in between. Our focus is on driving not just traffic, but highly targeted traffic that is more likely to convert into booked projects.

Remember, most online users rarely go past the first page of search results, making it incredibly important for your website to rank in those top spots. Our goal at Hearth Marketing is to ensure your concrete business not only shows up in this prime digital real estate but also maintains its position so you can see reliable and sustainable growth.

Use paid media to drive high value leads for new projects

Paid ads are a game-changer for concrete businesses, like a spotlight shining on your services when people search online for your services. With tools like Google Ads and Facebook Ads, it's like having a billboard in the digital world, but way smarter and more targeted. You can show your ads only to the people who might need a new driveway or a fancy patio, right in your neighborhood.

You can tweak your ad settings so you're not wasting your budget on people who aren't ready to make a decision. It's like fishing with precision - you cast your net in the spots where the fish are biting. Plus, you can analyze which ads are making people click and which ones aren't, so you know where to put your money.

And here's a kicker – with Google Ads, your business can jump to the top of the search page, ahead of the regular search results and those local maps listings. This means more eyes on your business when someone's trying to find a concrete company.

Running paid ads isn't just about spreading the word. It's about smart spending for driving solid leads. It's about making sure your concrete business is the first one people see, and that can mean the difference between a silent phone and one that's ringing off the hook.

At Hearth Marketing, we focus on driving high-value leads that turn into new projects, not just a lot of low-quality leads, because your goals are our goals and we want to help you crush your growth targets.

Boost your brand's reputation to build trust & credibility

Your reputation needs to be as solid as your finished projects, which is why managing your online reputation is instrumental to driving long-term growth. It's all about making sure your satisfied customers' voices cut through the noise and are heard loud and clear, while also addressing any concerns head-on.

We're always on the lookout, keeping tabs on what's being said about your business online. Whether it's a glowing review or a concern that needs your attention, we've got your back, ensuring you're always in the loop. Being present on key review sites isn't just about showing up - it's about actively engaging with your community, reinforcing trust, and showcasing your commitment to top-notch service.

Our strategy is to amplify the good and tactfully address the not-so-good, painting a picture of a business that truly cares. By encouraging customers to regularly share their positive experiences, we help boost your ratings where it matters most, from Google to HomeAdvisor, Yelp, and more. This helps craft a brand that is known for being reliable and producing high quality work.

With our reputation management, your business isn't just seen, it's respected and chosen, time and time again.

FAQs: Digital Marketing for Concrete Companies