Digital Marketing for Remodeling Companies

The best marketing for remodelers to book more projects

Reaching potential customers that are ready to convert is more difficult than ever. We build you a professional website, deploy better marketing to get better leads, and keep your schedules full of remodeling projects so you can focus on doing what you do best.

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When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing

Internet Marketing for Remodelers

Let's build your company's future

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Cement your online presence

Partner with our team of marketing experts to build, implement, and execute your marketing strategy to broaden your online presence while you focus on running your remodeling business.

Earn more qualified leads

We build curated lead generation funnels that reach your ideal clients when they're actively looking for your services online to create a reliable & recurring stream of warm inbound leads.

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Close more sales, grow your revenue

Our remodeler marketing strategies keep your phones ringing with high value leads so you can close more sales, grow your revenue, and keep your schedule booked months in advance with remodeling projects.

All-in-one marketing partner

Tired of working with multiple disconnected marketing agencies that can't work together? Our team can handle all of your marketing needs so you have more time to do what you do best.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Online Marketing for Home Remodelers

Better marketing for better remodeling leads

As a remodeler, every project has different challenges and opportunities to create a new space your client absolutely adores. Why would your marketing be any different?

At Hearth Marketing, we specialize in creating custom digital marketing plans specifically designed for home remodelers. We dive deep into understanding the nuances of your business, aligning our strategies with your specific sales and growth goals. Our approach is not just about meeting targets, it's about exceeding them and solving the unique challenges your business faces.

Our proven strategies are designed to do more than just attract potential clients. They're crafted to generate a steady stream of leads, ensuring your schedule stays packed with new remodeling projects.

Our team, driven by performance data, focuses on the most effective channels and tactics. We don't waste time on methods that don't yield results. Instead, we concentrate on what truly moves the needle for your business, turning growth from a possibility into a predictable outcome. With clear, measurable milestones, you'll see firsthand how our marketing efforts translate into real business growth.

We also understand the unique challenges faced by the remodeling industry and your long sales cycle. That's why we offer a comprehensive suite of digital marketing services, each tailored to the specific needs of remodelers. From crafting creative content that resonates with your audience to implementing robust SEO and PPC campaigns, managing your social media presence, and harnessing the power of marketing automation, we cover all bases.

Our approach includes detailed reporting, analytics, and business intelligence, providing you with insights into how our strategies are driving your business forward.

We align our goals with yours. We're not just a service provider; we're your growth partner, committed to building and executing a comprehensive marketing strategy that propels your remodeling business to new heights. because when you succeed, we succeed.

If you're looking to grow your remodeling business and attract more clients, we've got you covered. Get in touch today to learn more about how we can help you crush your growth goals.

Digital Marketing for Home Remodeling

Proven Track Record of Driving Results

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Fulton's Roofing Company

Fulton's Roofing Company was experiencing some stiff competition from other local roofing contractors and needed help cutting through the noise. Our tailored marketing strategy helped revitalize their online presence and become a household name in their service area.

+12,000

organic visits

+325%

YoY lead volume

+$3.2M

Revenue

Who We Help

Home service companies we help

Our team of experienced home service marketing experts design tailoring marketing solutions to your company's exact needs.

Digital Marketing for Remodelers

Getting started with our remodeling marketing services

Whether you've been in business for decades or you just opened up shop, every remodeling contractor can benefit from partnering with a marketing agency to build a new lead generation channel that gets the phone ringing. Knowing where to start can be confusing, but here are some excellent ways to get the ball rolling!

Building a modern remodeling website

In the home remodeling industry, first impressions are crucial and your website will most likely be the first touch point your potential clients have with your company.

It's imperative that your remodeling website not only captures attention but also conveys the professionalism and quality of your work. A well-designed website ensures that the first impression of your brand is impactful, setting the tone for a positive and lasting impression.

Content is King. Your website should be rich with informative, relevant details about your services, showcasing your expertise in the remodeling field. Educating potential customers about your process, displaying your portfolio, and clearly articulating what sets you apart are key steps in building trust and credibility.

An informed customer is a confident customer who is more likely to engage with your services. Keeping your website current with your latest service offerings and business information is equally important. You also want your clients to be about to get in touch with you so providing multiple communication channels like online forms, phone numbers, live chat, and physical addresses is a great way to kickstart the conversation.

We specialize in creating websites for remodelers that are not only modern and professional, but also optimized for an excellent user experience. This includes mobile responsiveness, fast load times, and easy navigation. Incorporating elements like customer testimonials, detailed company reviews, and video interviews builds trust with your audience and helps potential customers feel comfortable and confident in choosing your services for their remodeling needs.

Targeting your ideal clients with Google Ads

Paid advertising is one of the more impactful tools in the digital marketing toolbox for remodeling companies. In an industry where reaching the right audience is key, PPC (Pay-Per-Click) campaigns offer an on-demand source of high-value leads.

By leveraging platforms like Google Ads and Facebook Ads, remodelers can tap into a stream of potential clients actively seeking their services. This targeted approach ensures that your advertising budget is efficiently spent on reaching your ideal clients inside your service area.

The power of paid media lies in its precision targeting. Advertisers can fine-tune their targeting settings so ads are only displayed to their ideal audience. This level of specificity means your ads reach homeowners who are actively searching for remodeling services, increasing the likelihood of converting views into leads.

Furthermore, the ability to create custom audience segments allows for a deeper understanding of how different users interact with your ads. By analyzing this data, remodelers can focus their efforts on segments that yield the best results, optimizing their campaigns for higher efficiency and effectiveness.

One of the most significant advantages of using Google Ads campaigns is the visibility it offers. Your business can appear at the top of the search results page, bypassing the organic search results and local map pack. This prime real estate enhances your visibility for keywords that are important to your business, ensuring that when potential clients search for remodeling services, your company stands out.

Being seen isn't just about getting noticed - it's about being the leading and trustworthy remodeling contractor in your local area.

Showcasing your projects on social media

Your ideal clients spend a lot of time on platforms like Facebook, Instagram, Twitter, and TikTok. Building your presence on these platforms lets you directly connect with both existing and potential clients, introduce them to your business, and build trust and credibility over time.

Social media offers a unique opportunity to build and nurture a community around your remodeling business. It's a space where you can effectively showcase the range of services you offer, announce new promotions, and even share updates like welcoming new team members. This level of engagement helps humanize your brand, making it more relatable and approachable to your audience.

Consistency is key in social media marketing. Regular posting of relevant, valuable, and engaging content holds your audience's attention and expands your reach. It's about creating content that resonates with your followers so they interact with your posts. Engagement is crucial as it not only enhances your visibility but also fosters a sense of community and loyalty among your followers.

Active participation on social media platforms builds credibility and trust in your brand. By consistently sharing your messaging and engaging with your audience, you reinforce your brand's identity and values. This consistent presence helps prospects become more familiar with your business, turning passive viewers into active followers and potential clients.

As a remodeler, your completed projects are one of your biggest selling points and social media serves as an excellent platform to showcase your work. Regularly posting before-and-after pictures of your remodeling projects allows potential clients to see the transformation and quality of your work.

These posts not only demonstrate your expertise but also provide inspiration that they can use when planning their project with you.

Earn more positive reviews to build your reputation

A contractor's reputation is everything.

We specialize in reputation management services that are vital for remodeling companies to build trust, establish credibility, and demonstrate a commitment to exceptional customer service.

Our approach begins with regular monitoring of your online profiles across key platforms. We understand that timely responses to customer reviews, both positive and negative, are essential. When a review requires attention, we promptly alert you, ensuring that your response is swift and effective. This not only shows that you value customer feedback but also helps in maintaining a positive brand image.

Knowing where your customers are looking for home remodeling services is key. We build your presence on the most relevant local citation and review websites, where your potential clients regularly search for contractors. An active presence on these platforms isn't just about visibility; it's about building a relationship of trust with your clients. By being where your customers are, you increase the chances of them finding and choosing your services.

We also help you develop and maintain a uniform brand image, ensuring that your messaging resonates with your audience, regardless of where they encounter your business. This consistency reinforces your brand's reliability and professionalism.

Positive reviews are the lifeblood of a strong online reputation. We employ strategies to encourage feedback from satisfied customers, enhancing your ratings on platforms like Google, Facebook, Houzz, Yelp, and HomeAdvisor. Higher ratings not only improve your visibility but also instill confidence in potential clients about the quality of your services.

Quick responses to reviews, expressing gratitude for positive feedback, and taking a proactive approach to address any negative comments, help control the narrative. This level of engagement demonstrates your dedication to customer satisfaction and can significantly influence public perception.

Frequently Asked Questions About Digital Marketing for Remodeling Companies