Digital Marketing for Solar Companies

The best solar marketing to grow your business

We understand finding and reaching the right clients is more difficult than ever. We offer comprehensive digital marketing solutions from building a professional website to generating high-quality leads that turn into booked projects and grow your business.

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When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing

Solar Digital Marketing

Take your business to the next level

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Reach your ideal clients

We leverage your first-party data to identify your ideal client, where they spend their time online, and build a tailored solar marketing strategy to introduce them to your business and drive them to your website.

Earn higher value leads

Our team intentionally crafts your marketing funnels to target homeowners who are ready to install solar panels. These high-value prospects are more likely to convert into customers to maximize your marketing budget and generate a positive ROI.

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comprehensive marketing solution

All-in-one marketing solution

At Hearth Marketing, our team knows how to market solar companies and build a comprehensive strategy that drives clear, measurable results - this includes a professional website, best practice SEO, targeting paid advertising, improving your reputation, and much, much more to take your business to the next level.

Know what's working & why

Our team offers completely transparent reporting via custom-built dashboards that highlight your most important KPIs and channel performance trends over time. You'll never have to guess what your marketing is doing for you.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Online Marketing for Solar Companies

Get more traffic. Earn better leads. Book more jobs.

Hearth Marketing has been one of the leading solar digital marketing agencies with over 15 years of experience driving real, measurable results for our clients. We understand how challenging it is to target and reach your ideal clients, and quickly capitalize on growth opportunities to outpace the competition.

This is why our internet marketing experts have built the playbook for marketing solar panel companies. We know what works, what doesn't, and which levers to pull to put your business in front of homeowners who are ready to convert and install solar panels.

We've helped hundreds of home service companies, including home solar companies, by:

  • Earning more organic traffic to high-value pages
  • Targeting your ideal client to generate higher-quality solar panel leads
  • Building a reliable lead generation pipeline to keep your schedule full
  • Raising brand awareness to turn your company into a household name
  • Improving your reputation to build trust and rank higher in search

Whether you're looking for more leads, to expand into new markets, source new solar service technicians, or dominate the local search results, our team will build a custom solar marketing strategy that's tailored to solve your biggest pain points and raise your bottom line.

Our team will be there to work with you every step of the way on the road to success, and help you understand and navigate the ever-changing online marketing landscape.

Don't let your competitors get even further ahead and widen the gap. Get in touch today to find out how we can help your solar panel company reach and crush your sales goals.

Solar Marketing Experts

Proven Track Record of Driving Results

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Fulton's Roofing Company

Fulton's Roofing Company was experiencing some stiff competition from other local roofing contractors and needed help cutting through the noise. Our tailored marketing strategy helped revitalize their online presence and become a household name in their service area.

+12,000

organic visits

+325%

YoY lead volume

+$3.2M

Revenue

Who We Help

Home service companies we help

Our team of experienced home service marketing experts design tailoring marketing solutions to your company's exact needs.

Solar Digital Marketing Agency

Getting started with our solar marketing services

Whether you've been in business for decades or you just opened up shop, every solar company can benefit from partnering with a marketing agency to build a new lead generation channel that gets the phone ringing. Knowing where to start can be confusing, but here are some excellent ways to get the ball rolling!

Getting started with a solar panel website

Having a professional website is one of the more important parts of growing your online presence. When a potential client visits your website, it's very likely that it's their first touch point with your brand, and making a good first impression can mean the difference between earning or losing a new client.

A well-designed, fast-loading, and easy-to-navigate website is key to creating a positive experience. But it isn't just about aesthetics - it's also about functionality and effortlessly delivering the right information to your visitors.

Trust is also a major factor. A modern website complete with genuine customer reviews, detailed service descriptions, and testimonials goes a long way in building your credibility. It shows your expertise and reliability while encouraging potential clients to trust and choose your company to install their solar panels.

Building out a solid SEO foundation

A properly built website is a major part of boosting your organic visibility in the search results. Implementing best practice SEO helps Google understand, index, and rank your site, boosting your chances of potential customers finding you when they search for home solar panels. This leads to more organic traffic and, ultimately, more leads.

Building a solid SEO foundation is incredibly necessary to position your business for sustainable, long-term growth. Nearly 90% of homeowners go online to do their research and find a local contractor, and almost 40% of people only look at one contractor before making a purchasing decision.

Ranking high, especially in the top three positions, can significantly boost your organic visibility and be a major source of high-value leads by motivated homeowners in your service area. This is because most searchers don't go beyond the first few listings on page 1 of Google.

Our team of local SEO experts has a deep understanding of Google's local search algorithm, and extensive experience helping contractors improve their rankings to reach their ideal clients when they're actively searching for your services.

We create and capitalize on these growth opportunities by:

  • Perform extensive keyword research to identify and prioritize the keywords your ideal clients use to search for your services
  • Optimizing your website to rank for relevant, high-value local searches
  • Claim and optimize your Google Business listing to show in the local map pack
  • Submit your website to local citation websites to build your proximity ranking signals
  • Create, optimize, and submit your sitemap to help Google quickly index your site
  • Perform a competitive gap analysis to find areas where your biggest competitors are seeing success and incorporate them into your marketing strategy

Scaling out paid advertising to generate qualified leads

Using paid advertising is a strategic move for solar panel companies looking to bridge the gap while your SEO efforts get evaluated and indexed by search engines.

SEO, while incredibly effective, is a long-term strategy, often taking several months to a year to yield significant results. Your time to see results can vary based on factors like the current state of your website, the level of competition in your area, local demand for your services, and the quality of any previous SEO work. During this period, relying solely on organic search can leave a gap in lead generation. This is where paid media steps in as an invaluable tool.

Platforms like Google Ads and Facebook Ads offer an on-demand solution, capable of generating high-quality leads within days, not months. This quick turnaround ensures a steady flow of potential customers while your organic search efforts get traction.

The real power of paid advertising lies in its precision targeting capabilities. Unlike traditional advertising, digital platforms like Google Ads and Facebook Ads allow you to control who sees your ads, ensuring they reach your ideal clientele.

This is achieved through detailed campaign settings, allowing you to laser-focus the targeting of your audience based on specific criteria such as location, interests, demographics, and even behaviors. By leveraging custom audience segments, your own first-party data, and location targeting, your ads can be tailored to be shown directly to the homeowners most likely to need your services.

This focused approach not only increases the chances of converting clicks on your ads into customers but also ensures a higher return on investment for your advertising spend. Paid media is a powerful, on-demand lead-generation tool that perfectly complements your SEO efforts and keeps your pipeline full of potential clients.

Improving your reputation to build trust

You know as well as anyone that as a contractor, your reputation is everything. Maintaining positive brand awareness is a key component to earning word of mouth referrals from your existing clients, and building trust and authority with potential clients.

If that wasn't enough, nearly 91% of consumers look at online reviews and ratings to make sure that a company is credible and trustworthy before they make a purchasing decision.

When potential customers start looking for solar solutions, the first thing they'll do is check out your online reviews and ratings. We make sure that when someone finds your company online, they see a business they can trust. Good reviews and high ratings aren't just for building trust, they can also improve your search rankings, making you more visible to potential clients.

But it's not all about the good reviews. Handling the occasional negative feedback well is just as, if not more important.

It lets potential clients know that you're committed to customer satisfaction and always looking to improve your services. In the competitive world of solar panel services, having a top-notch online reputation can really set you apart from your competitors who aren't as invested in their reputation as you are.

Frequently Asked Questions About Digital Marketing for Solar Panel Companies