Internet Marketing Strategies for Moving Companies
Do you want to generate more qualified leads and grow your moving business? Are you spinning your tires working with marketing agencies that promise the world, but never deliver?
We're a full-service online marketing agency with over 10 years of experience producing real, measurable results for our clients. We've worked with companies in a wide range of industries at both the national and local levels. This wealth of experience has helped us fine-tune our processes and marketing strategy to guarantee success.
Our team of talented marketing experts has the experience and expertise you need to take your moving company to the next level.
If you're ready to take the first step, get in touch to schedule your FREE strategy session!
Our Proven Process for Creating Unique Internet Marketing Strategies for Moving Companies
In our 12+ years of experience providing online marketing services for local businesses, we've found that the best way to help each client grow is to focus on the challenges they're facing and tailor our services to fit their needs. We've distilled this experience into a simple 6 step process that we use every day and is the backbone of our success.
1. Build a Company Snapshot
The first thing we do for every potential client is building out a company snapshot. In a nutshell, it's basically a quick dossier of who you are, what you do, who you do it for, what you've done marketing-wise, and who your major competitors are. This gives us a broad overview of your business so we have a general understanding of where you are before we hop on a call with you.
2. Have a Quick Introductory Call
With the snapshot in hand, we'll schedule a quick 30-minute introductory call as a "get to know you" call. This isn't a sales call. We aren't going to pitch anything or try to get you to sign any contract. We want to hear about your business from you. We'll cover your goals, what you feel like you're struggling with, and see if our services are a good fit for your needs. If it looks like we are, we'll keep the conversation going.
3. Discovery Research
Discovery is where we do a deep dive and dig into every aspect of your online presence. Finding what you're missing, what you're doing well, where you're struggling, and where you aren't having trouble helps us fill in the big picture. This also serves as the basis for us to start laying the foundation for your marketing strategy.
4. Competitive Analysis
Many businesses look at their successful competitors with envy and jealousy but should be looking at them with gratitude.
Think of them as trailblazers. They already did all the hard work needed to rank well in search. Now you have a general blueprint to follow. You can take advantage of their triumphs while avoiding their failures.
Our competitive analysis will identify these growth opportunities so we can lean into them to fast track your growth. It will also help us identify pitfalls and time sinks to avoid.
5. Craft Your Unique Strategy
This is where it all comes together. Our team pools all of the data we've collected and collaborate on what tactics would have the greatest impact for your business based on your needs. We build a prioritized and personalized road map that puts your company on a growth path.
6. Get to Work
It's important to us that we're all on the same page. We'll get together for a final meeting where we go over our game plan, what we need from you to facilitate our work, and the general timelines for when we expect the various phases to be completed. If we're all in agreement, you sign the dotted line and we get to work!
Ready to Grow? Get the ball rolling with a free proposal
Our home service SEO experts have built thousands of organic search strategies for businesses looking to get more inbound leads, phone calls, and revenue. Take the next step in growing your business by connecting with one of our SEO strategists to talk about how we can help fuel your growth and reach your goals.
Why Partner With Hearth Marketing for Your Marketing Needs
The online marketing industry is always evolving. Keeping track of what works while running your business and making sure customers are happy is a ton of work. It doesn't have to be if you partner with a digital marketing firm. You can focus on doing what you do best and we'll handle the rest.
Our Marketing Services for Movers
The digital marketing landscape is constantly changing and you need a team of professionals that stays on top of what gets results.
How important is internet marketing for movers?
Every business needs to have a marketing strategy, especially ones that rely on local customers like home and commercial movers do. Word of mouth and branded trucks can only get you so far. Having an internet marketing strategy in place will help you capitalize on opportunities to grow your business.
1. Your competitors are doing it
The moving industry is a competitive one and that goes double for the real estate on page one of the search results.
Those spots are worth their weight in gold since 67% of searchers will only click on one of the first 5 results.
Every time someone searches for "movers + your service area" and your company isn't in one of the top spots, that's a potential customer you've lost to your competitors. This is especially important because these terms have increased by 200% over the last few years.
We guarantee that your competitors already know this and have been working on it for months, maybe even years. The longer you wait to get started, the longer of a road you'll have to carve out your market share.
2. Keep up with changes in organic search
Google is constantly updating their search algorithm. So much so that they updated it over 3,000 times last year!
Frankly, it's a lot to keep up with so it's no surprise that small businesses tend to struggle to get traction in the organic search results. There's a lot of work that has to be done and keep being done for as long as you're operating.
Partnering with a marketing firm offloads that responsibility so you can rest easy knowing that the work is being handled and that you're staying on Google's good side.
3. Focus on doing what you do best
Running your own business means wearing a dozen different hats and having the final say on everything. The amount of time and energy that this can take up is staggering.
There are only so many hours in the day and you can only do so much without running yourself ragged. Taking responsibility for marketing your company along with everything else will absolutely leave you overextended and your business will suffer because of it.
The mark of a great leader is the ability to delegate. Matching the right people with the right task is how companies grow.
Partnering with a marketing agency lets you take advantage of their expertise while you focus on running your business and making sure it operates with a well oiled machine. You do what you do best while they get your business in front of new customers.
4. Reach new customers
The key to every successful business is a consistent influx of new customers. Even if you have a long tail or recurring monthly sales model, you're still going to experience churn. You'll have to bring in new customers to replace those that don't need your services anymore or whose problems you've already solved.
When you partner with an internet marketing company like us, our primary goal is to get your business in front of as many potential customers as possible.
And not just any potential customers either. We find opportunities to get you in front of prospects that have immediate need of your services. This drastically increases your customer acquisition rates so you start seeing results faster.
5. It reduces your costs
There's a misconception that having an in-house marketing team or doing it yourself is cheaper than hiring an agency. It's actually the other way around.
When you bring your marketing in house, you're basically building a full-blown marketing agency that only has one client. And to get high-quality work you have to hire specialized experts, and we're expensive. You have to pay salaries, benefits, vacation time, and other expenses to keep this talent on board.
And that's not even counting what tools and services you'll need to purchase so they can do their jobs. This could very easily run you ~$40,000 per month to do if you do it correctly.
But most businesses don't do it correctly. They cut corners and hire people at lower rates that lack the experience and expertise, make them wear multiple hats, and then wonder why they aren't getting results.
On the other hand, you could spend half that amount with an agency, still get access to a team of marketing experts, and have agency quality work for your moving company.