When your customers need to move their piano, they want to hire a mover that'll treat their instrument as if it were their own. They don't want to hire some random guy with a moving truck. They want a professional piano mover.
But, will they find your company when they look for piano movers online? Or will it be one of those big box moving companies?
If you're having trouble generating leads and earning new clients, your marketing strategy might not be doing its job. It's definitely time to implement an online marketing strategy for piano movers to reach your ideal prospects when they're shopping around for movers.
Check out these five piano mover marketing strategies to start generating qualified leads that turn into scheduled moves!
Why is online marketing important for piano movers?
Investing in online marketing is important for every business, but it's especially important for piano movers.
Annual piano sales are down 78% from 95,000 in 2005 to 20,500 in 2020. This is an enormous drop in the number of new piano owners joining your target audience and needing to move their instruments.
With big-box moving companies moving in on the industry, it isn't enough to rely on referrals from your current customers. You need to work smarter to maximize your visibility and beat out the competition.
Implementing a digital marketing strategy for piano movers does exactly that. By prioritizing where you spend your time and money, you can target your prospects at every stage of the sales funnel and convert them to customers at a higher rate to drive more revenue.
People genuinely want to do business with specialists. They just need to be able to find you, and with a piano mover marketing strategy, they will.
Digital marketing strategies for piano movers
If you're looking to get started marketing your piano moving website, these are the top five tactics you need to start working on today. These marketing channels will have the biggest impact on your business by quickly generating measurable results.
#1: Rank for local searches with your Google Business Profile
The best tool at your disposal to reach potential customers in your service area is your Google Business Profile. You might also call this your map listing or your Google My Business listing, but they're all the same thing.
When someone searches for a local business or something near them, they can see websites in both the organic search results and on the map via the local 3-pack. This goes for searches like "piano movers in Plano" and "piano movers near me".
To guarantee that your business shows up for these important local terms, you want to make sure that you've claimed your Google Business Profile and that the information is up to date and accurate.
Whether or not you show up in these sections depends on three metrics; relevance, distance, and prominence. Filling out your information does a lot of the heavy lifting for the first two.
Optimizing your site for prominence takes a bit more effort. However, you shouldn't worry about that right away since only 44% of businesses have actually claimed their Google Business Profile. Focus on getting your listing claimed and filled out, then slowly chip away at making your site more prominent in your space.
The rest will fall into place and you'll start seeing more traffic and qualified leads due to the enhanced visibility in search.
#2: Use Local Service Ads to drive leads & phone calls
If you've been struggling to generate qualified leads, there's no better way to earn them than to run a Local Service Ads (LSAs) campaign. The LSAs are Google's premier paid marketing channel that only select businesses can qualify for.
The LSAs show up at the top of the search results, which means they're the first thing people see. And with 40% of people only talking to one local business before making a decision, you need to make sure they talk to you first.
Being seen first is a very powerful brand marketing tool. Users implicitly trust websites that show up first on Google. The prime position of the LSAs on the search results page coupled with the Google Guarantee builds confidence and trust in your brand.
This boost in trust is usually more than enough to get users to click on your ad and submit a quote request, call you, or directly schedule an appointment. This will generate a steady stream of qualified leads that will keep your schedules booked.
#3: Build landing pages for every service you provide
The key for any company to properly execute a growth marketing strategy is to create as many opportunities as possible for your target customer to find you. Because let's face it, they can't do business with you if they can't find you.
The biggest hurdle for most companies is creating these first contact points and making a memorable first impression.
By creating pages for all of your services, you give your prospects new avenues to find your company. More importantly, you're making pages that may be a better match for their search which makes users more likely to click on your website than your competitors.
Every search has a purpose. The person behind the query has a question they want to be answered, information they want to find, or something they want to buy.
Building content that solves the intent behind the search will help your pages rank better in search and boost your visibility and brand awareness among your target audience.
If you want to generate qualified traffic to your website, creating these service-based landing pages should be one of your top priorities.
#4: Use Facebook advertising to reach your prospects
Facebook is still one of the most active social media platforms with almost three billion active monthly users. It also has the most advanced targeting options for a paid ad platform which makes advertising on Facebook an excellent tool to grow your business.
With their audience targeting tool, you can change your settings to target different ages, locations, interests, demographic data, and much more to meticulously build a custom audience that closely resembles your ideal customer.
These targeting options give you incredibly precise control over who sees your ads and who doesn't.
This level of micro-targeting lets you get very specific with your messaging so you can personalize the ads to the exact audience you're targeting.
You can also use Facebook Ads as a tool to improve customer retention as well. There are multiple options in the targeting section that let you target people that currently follow you or have used your app.
It's far easier to market to your existing customers because you've already instilled trust and built goodwill with them. This makes earning new business from them multiple times easier than earning new customers.
#5: Create locally targeted Google Ads campaigns
When you're implementing a marketing strategy for piano movers, be sure to take a look at running a Google Ads campaign that targets your primary service areas. One of the best parts of Google Ads is that your ad copy shows up above the organic search results and the local 3-pack even on local searches.
This is an excellent way to put your business in front of your ideal prospects since it's one of the first things that they see. Getting this boost in visibility drives qualified traffic to your website that turns into leads.
Another fantastic part of Google Ads is that you have the ability to narrow your targeting to a local area.
These location targeting options include:
- Country
- State
- City
- Zipcode
- Radius around a location
If you want to squeeze the most out of your local Google Ads campaign, you can also exclude specific locations as well. For instance, if you find a non-performing city in your targeted area, you can just exclude it. This prevents your budget from being wasted so it can be used by locations that do produce leads.
Ready to get started with online marketing for piano movers?
Online marketing strategies for piano movers are a crucial part of your business strategy. Growing your online presence puts your company in front of your target audience and helps them focus on you and not your competitors. That enhanced visibility will earn you more qualified traffic that turns into leads and then booked piano moves.
If you aren't sure where to start, Hearth Marketing can help. Our team of experts can build an internet marketing strategy for piano moving companies that drives results. We've generated over 1,389,310 qualified leads for our clients and we can do the same for you. You can rest easy knowing that your piano moving company is in good hands.
Ready to move more pianos? Get in touch with us today to schedule an obligation-free consultation with one of our strategists to cover our digital marketing services.