When people need to find a professional piano mover in their area, they use search engines like Google and Bing. Businesses that have wisely invested in SEO and digital marketing appear at the top of the search results for their queries. If you want to do the same, you have to invest in building and executing an SEO strategy.
On this page, you'll find out the answers to questions like:
- What is SEO for piano movers?
- Why should you invest in SEO for a piano moving company?
- Where should you start with SEO for piano movers?
Keep reading to learn more about the things you should be focusing on for piano mover SEO.
What is SEO for piano movers?
Search engine optimization, or SEO, is a type of marketing that focuses on creating content and making improvements to your site so it ranks in the search results for specific keywords. Doing this increases your company's organic visibility in search and creates a recurring stream of qualified traffic to your website. This influx of new opportunities will result in more leads and more booked moves each month.
Why should you invest in SEO for a piano moving company?
If you haven't invested in SEO for piano movers yet and aren't sure if you should, we've outlined the top four reasons to incorporate SEO on your piano moving company's website.
#1: You create a steady stream of traffic to your website
The key benefit of SEO is that you're able to create a reliable source of recurring traffic to your website.
There are thousands of searches every day for keywords that are relevant to your business. Nearly 67% of people click on the first five search results and if your website isn't among them, you're probably losing hundreds of opportunities to your competitors.
SEO mostly focuses on targeting specific keywords by updating existing content or creating new content around specific topics that your users might find valuable. When you answer your audience's questions with high-quality content, you can improve your pages' ranking in the search results.
You'll start earning more clicks as your pages climb the rankings and experience a noticeable increase in your daily traffic numbers. By implementing a local SEO strategy, you can capture more potential customers looking for your services online and drive qualified traffic to your website.
#2: You're building powerful ranking signals for your site
Your site's Expertise, Authority, and Trustworthiness are the three major ranking signals (E-A-T) that have an enormous impact on your ability to rank in search. These signals are Google's way of determining the quality of a page and whether or not it should be shown in the search results.
By optimizing your site and creating high-quality, authoritative content, you're building the exact signals that Google wants to see. Even more importantly, your ideal customers will start to think of you as the Authority in your industry and naturally gravitate towards your business.
#3: You boost your company's brand awareness
Your customers can't schedule a piano move with you if they don't know you exist. Did you know that the first 5 search results get 67% of clicks and only 4% of searchers go to page 2? If you aren't on the top half of the first page of Google, your organic visibility is basically non-existent.
Investing in SEO for piano movers will help improve your website's rank in the search results. And your overall brand awareness will get a major boost as you climb your way up the rankings. This is still a powerful tool even if you don't get clicks right away.
Your target audience will start getting exposed to your brand and becoming more familiar with your company and its services. This exposure is critical for your business as it builds trust. And the more that your potential customers trust you, the more likely they are to convert.
#4: Raises your company's bottom line
A rising tide lifts all boats. When done correctly, the increased recurring traffic earned by investing in SEO is predictable. And this predictability is a critical part of running a successful business.
Earning 20% more traffic each month also means that you should be generating 20% more leads, scheduling 20% more piano moves, and earning 20% more revenue. Increasing your MRR to a new predictable level gives you an influx of recurring capital that can be used to buy a new truck, expand your team, pay off debts, move to a larger facility, or any number of other things at your business.
Focusing on relevant, long-tail keywords will help you kickstart your SEO efforts by driving highly qualified traffic to your site.
Where should you start with SEO for piano movers?
SEO covers a wide range of different marketing tactics that you could employ on your site. So, it can be difficult to know where to start. If you're ready to get started with piano mover SEO, here at the top six tasks you should tackle.
#1: Make sure your website is mobile-friendly
When you're generating more traffic to your website, you're going to be attracting users that browse the internet on all sorts of different devices. Some will be using their desktop while others will be on a tablet or their smartphones.
If your website's layout doesn't automatically adjust to the device they're using, you risk losing roughly 73% of visitors that will bounce back to search because of a non-responsive website design. And with mobile devices accounting for ~54% of global traffic, this is something you can't ignore.
Responsive design allows your website to automatically adjust its layout to your user's device. This helps you deliver a great user experience to your visitors that keeps them on your website, improves your organic ranking, and makes them more likely to become customers.
Most of the major website platforms these days are mobile-friendly out of the box, but if you have an older website, it may not be up to the current web standards.
Even more importantly, Google has officially switched over to a mobile-first index which, in a nutshell, means that they only look at the mobile version of your site when it comes to ranking and indexing purposes. So if you don't have a mobile-friendly website, you very well could be losing traffic and rankings.
#2: Target and optimize your site for long-tail keywords
When it comes to piano mover SEO, keywords are everything. They play a crucial role in helping your web pages rank higher in search and earning more traffic. If you want to boost your company's organic visibility, you need to optimize your site and pages for keywords relevant to your industry and your business.
You'll need to do keyword research to find these keywords. And when you do, you should be focusing on long-tail keywords. These are keywords three words and longer like "piano movers in Dallas" or "professional piano movers near me".
Long-tail keywords are some of the most important ones when it comes to SEO because they're specific. Someone searching for piano movers could be looking to learn more about the process, get a list of movers, or do any number of things. However, someone looking for "baby grand piano mover in Dallas" knows exactly what they need.
Showing up in the search results with a page that exactly matches their needs increases the chances that they'll visit your website and even up converting.
#3: Create valuable content that interests your audience
Content is one of the main ways to drive traffic to websites. People have questions they want to have answered before buying something and they search for those answers online.
By researching what your customers are interested in, you can start creating content that targets those topics so they can rank in the search results. Having multiple pieces of content ranking well in Google increases your brand awareness, drives engagement with your brand, builds credibility, and generates more leads.
And content can be anything from a blog article to podcasts or an instructional video embedded on a page.
Each time your target audience comes across a piece of your content, you'll build a little bit more trust and familiarity until it's finally enough to get them to convert.
#4: Make sure you've submitted your sitemap
Google can't index pages in its search engine that it can't see. And the primary way that Google "sees" web pages is by crawling links. While Google can crawl your website by following links from other websites, it isn't guaranteed.
The best way to get your site indexed is to tell Google which pages you want to be indexed by submitting a sitemap.
A sitemap is a list of active pages on your website that's formatted in a way that Google's crawler can quickly understand.
This is important because Google sets aside a certain amount of resources (i.e. time) to crawl your website. If it doesn't crawl your entire site in that time, the pages it didn't crawl don't get seen and possibly don't get indexed.
You want it to crawl every single page to guarantee that they get indexed in its search engine. Declaring these pages with a sitemap removes the guesswork and any sort of delay to maximize how many pages Google can see each time they crawl your site.
After generating your sitemap, submit it to Search Console to guarantee that Google uses the correct one.
#5: Optimize your site speed so your website loads quickly
Users expect your site to load in two seconds or less. You'll start losing their attention at three seconds and they will bounce back to search if it takes longer.
Sites with fast load times provide a positive user experience. Optimizing your site so it loads in under two seconds is one of the most impactful ways to keep your visitors around and engaged with your content.
You can check your site's load time by visiting Google PageSpeed Insights, GTMetrix, or Pingdom. These tools can run a quick check on your website and give you actions on how to improve the load times.
Be sure to check your load times on both desktop and mobile. With mobile-first indexing, if your site performs poorly on mobile devices, you could see your traffic and rankings tank across the board.
#6: Claim & link your Google Business Profile to your site
Another phenomenal way to improve the SEO for a piano moving company is to show up above the search results in the local 3-pack by claiming your Google Business Listing.
Google has incorporated a bunch of different ways to highlight local businesses in search. Every business can claim their listing and fill it out completely to give your customers all of the important information they need to learn more about your business.
Your Business Profile displays your:
- Phone number
- Physical address
- Service area
- Reviews & rating
Properly optimizing your business listing will help it show up in the local 3-pack for important searches that are relevant to your business. This drives more highly qualified traffic to your website where they're more likely to schedule an appointment.
Ready to get started with SEO for piano moving companies?
SEO for piano moving companies is more important than ever. Big moving companies are using big budgets to edge in on the industry and you need every advantage you can get to stay ahead of the competition. By investing the time and capital into implementing and executing a piano moving SEO strategy, you can earn more clients and cement your company as the go-to piano mover in your area.
If you aren't sure where to start, Hearth Marketing can help. Our team of experts can build an SEO strategy for piano movers that drives results. We've generated over 1,389,310 qualified leads for our clients and we can do the same for you. You can rest easy knowing that your company is in good hands.