Digital Marketing for Roofers

Double Your Sales With Our Roofer Marketing Services

Tired of wasting your time with cold leads that don't go anywhere or agencies that don't understand your industry? We're strategic growth partners that only work with contractors and help ignite your growth with proven online marketing strategies to take your roofing company to the next level!

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Our roofer marketing playbook drives measurable results that grow your business

Our team of roofer marketing experts have 14 years of experience and wrote the playbook on how to ignite your company's growth. The proven strategies we implement drive clear, measurable results that generate more sales and predictably grow your roofing business. We've been around the block a time or two, and we know what works.

We help roofing companies dominate their local area with innovative marketing strategies that outpace their competition.

Grow your business with more leads

Earn More Qualified Leads that turn into booked roofing projects

Your business relies on a steady stream of inbound leads to keep your schedule full of roofing projects, but not all leads are created equal.

We've built a reliable framework specifically for contractors and roofing companies to predictably generate qualified roofing leads. These aren't cold leads bought in bulk and resold to you. These are fresh leads from homeowners in your service area who are actively interested in fixing their roofs.

You won't find this playbook anywhere else. Our team of digital marketing experts built this framework in house from countless rounds of testing, experimentation, and combining best practices to create an award-winning program that will supercharge your growth.

We know what works, and we only focus on what moves the needle so we can take your roofing business to the next level.

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Roofing marketing done right

More Than a Roofing Marketing Agency, We're Your Strategic Growth Partner

We Only Work With Contractors

Stop wasting time with agencies that don't know the roofing business. We only work with contractors because we know what challenges you're facing and how to overcome them.

Your Growth Goals Are Our Goals

Our team uses your sales targets as a starting point and reverse engineers a roofing marketing strategy that leverages proven tactics to ignite your growth and swiftly scale your business.

We're Performance Marketing Experts

We aren't satisfied with "good enough". We're a group of performance-driven marketers that are always looking for new and innovative ways to squeeze out more conversions.

Roofer Marketing That Drives Results

What we do works. There's no other way to say it. Our roofing company marketing strategies only focus on the channels that have the greatest impact and growth potential.

How we drive results

Learn More About Our Proven System to Flood Your Inbox With High Quality Roofing Leads

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1. Build a Roofing Website That Ranks in Search & Generates Leads

At Hearth Marketing, we know that a professionally designed website is the cornerstone of your online presence. That's why we'll work tirelessly to design and build a website that not only looks beautiful but also generates leads and drives conversions for your roofing business.

Our team has spent years perfecting our website design approach. We've tested dozens of roofing website formats and designs to find the ones that perform the best. We know what works and what doesn't, and we'll use that knowledge to create a website that's tailored specifically to your business and your target audience.

Our websites are designed with your customers in mind. We'll create a stunning, fast-loading design that's optimized for both desktop and mobile users. And we'll work with you to craft custom content, imagery, and branding that accurately represents your business and helps you stand out from the competition.

But we don't stop there. We'll also incorporate strong calls-to-action throughout your website, strategically placed to encourage visitors to take the next step and reach out to your business. And with our proven track record of success, we're confident that our approach will help your roofing business grow and thrive.

All of our roofing websites include:

Built-in best practice SEO to create a solid foundation for growth

Mobile-first, responsive web design that works on any device

Streamlined contact forms that generate more leads

Lightning-fast load times to keep users engaged with your site

Optimized content to rank for local searches in your service area

Intuitive site architecture & navigation for ease of use

Well structured, engaging copy that resonates with your clients

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2. Use Local SEO Strategies to Earn More Qualified Traffic

As a roofing business owner, you know how important it is to stay ahead of the competition. And that's where local SEO comes in. By optimizing your pages for local search queries, you can build your credibility as a trusted local business.

When people in your area search for roofing services online, you want your business to be the first thing they see. By ranking at the top of local search results, you'll increase your visibility and stand out from the competition. Plus, when potential customers see that you're a local business that understands their specific roofing needs, they'll be more likely to choose you over a larger, less personal company.

But roofing SEO is about more than just ranking for local searches. It's also about creating a strong online presence that attracts leads even when you're not actively promoting your business. By creating high-quality, locally-focused content and optimizing your website with the right keywords, you can improve your search engine rankings and drive more traffic to your site. And the more traffic you get, the more leads you'll generate, and the more business you'll win.

So if you're serious about growing your roofing business, local SEO is a must. It's a long-term investment that can pay off in spades, creating a passive lead generation channel that consistently brings in new business and helps you increase your bottom line. Our team of roofing SEO experts knows what works and what doesn't so we can fast-track your path to the top of the search results!

Our roofing SEO strategies include:

Best practice on-site, off-site, technical, and local SEO tactics

Using relevant roofing keywords in content across your website

Creating and optimizing content to rank in certain geographic areas

Updating internal link structure to improve visibility

Writing high-quality content that positions you as an authority

Strengthen your local ranking signals to rank for local searches

Optimizing your sitemap so Google ranks all of your pages

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3. Optimize Your Google Business Profile to Rank on Google Maps

If you're a local roofing company, having a Google Business Profile (GBP) listing is a no-brainer. It's a powerful (and free!) tool that can help increase your visibility and credibility, and attract more high-quality leads.

By setting up your GBP listing, you'll be able to show up in the local search results next to other businesses in your area. This makes it easier for potential customers to find your roofing company and learn more about your services.

But it isn't just about being visible - having a GMB profile also helps establish your business as a credible and trustworthy contractor for local customers. By showcasing positive customer reviews and relevant information about your business, you'll be able to build trust and credibility with potential customers, making them more likely to choose you over other roofing companies in your area.

In addition to increasing your visibility and credibility, having a GMB profile can also improve your brand awareness. When your business appears in local search results, it helps get your name out there and increase awareness of your brand among local customers, which can help you win more business in the long run.

Benefits of ranking in the local map pack:

Increased visibility for local searches

Earning more targeted traffic to your website

Greater brand awareness among your ideal clients

Higher click-through rates (CTR) compared to other traffic channels

Cost effective way to attract high quality leads

Establish your roofing company's trust and credibility

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4. Spin up Laser Targeted Google Ads Campaigns

Running targeted Google Ads campaigns is one of the most impactful and predictable ways to consistently generate high quality leads for your roofing company.

We've built a proven framework that's designed to make your brand stand out and drive high-quality leads directly to your business. We'll make sure your ads are optimized for the right keywords and tailored to your specific audience, ensuring that the people who see your ads are the ones who are most likely to convert.

By working with us, you'll have access to a team of experienced digital marketers who know how to create effective PPC campaigns that generate results. We'll help you track your progress, optimize your campaigns for maximum ROI, and provide you with detailed reporting so you can see exactly how your advertising dollars are being spent.

Our PPC services for roofers are designed to help you get noticed, generate leads, and grow your business. With our expertise and proven track record, you can trust that we'll help take your online presence to the next level and drive real results for your roofing business.

Our Google Ads campaigns include:

Matching your bidding strategy to the right actions

Targeting relevant keywords that drive real results

Craft magnetic ad copy that attracts more clicks

Highly converting landing pages to earn more leads

End to end, closed loop conversion tracking

Leveraged first-party data to supercharge performance

Laser-focused targeting to maximize Quality Score & Ad Strength

Multiple actions for full-funnel conversion tracking

Relevant ad extensions to increase visibility and CTR

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5. Run Ads on Facebook & Instagram to Reach Your Ideal Customers

A well-executed social media strategy can work wonders for your roofing business. With the staggering number of registered users on platforms like Facebook and the rapid growth of Instagram, it's an incredible opportunity to connect with a vast audience of potential customers.

Our dedicated team will work closely with you to create highly tailored ads that not only capture attention but also build trust and confidence in your roofing business. We can establish a strong and positive perception among consumers, ultimately increasing the likelihood of them reaching out for an estimate or further engaging with your company.

Social media offers an unrivaled platform to connect with your target audience, share valuable content, and foster a vibrant community. It lets you stay top-of-mind, engage in meaningful conversations, and position yourself as the roofing expert in your service area.

With our expertise in social media marketing, we will develop a comprehensive strategy that aligns with your unique business goals, harnessing the full power of Facebook & Instgram to propel your roofing company to new heights of success.

Our paid social strategies include:

Custom audiences to reach your ideal clients

Eye-catching visual media to grab your users' attention

Awareness campaigns to reach new potential clients

Using first-party data to create lookalike audiences

Finely crafted ad copy to earn more clicks and leads

Retargeting campaigns to re-engage with users

Targeted ad campaigns to generate high quality leads

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6. Build & Optimize Highly Converting Landing Pages to Earn More Leads

Whether it's your ad copy, graphics, or landing page design, creative drives performance.

Without well-crafted and optimized pages for visitors to land on, it's next to impossible to convert them into valuable leads. That's why our team has dedicated countless hours to testing and refining our landing pages, ensuring they deliver the highest conversion rates in the industry.

Our specifically tailored roofing service pages are more than just visually appealing. They are meticulously designed to engage with potential clients, compelling them to take action. Every element on the page is strategically crafted to motivate visitors, whether it's a persuasive call-to-action that drives them to contact you or an enticing form that makes it effortless for them to submit their information.

Our highly converting landing pages will help you unleash the full potential of your paid social campaign. We aim to create an exceptional user experience that seamlessly guides visitors toward taking the desired action, resulting in a steady stream of high-quality leads and significant growth for your roofing business.

Our landing pages include:

Streamlined navigation to keep users in your funnel

Optimized forms to improve conversion rates

Clear CTAs to ensure users take your desired action

Copywriting that resonates with your users and ad copy

High-quality images and visual media

Responsive layout to adapt to users' devices

Multiple contact points to earn more leads

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7. Earn More Positive Reviews From Satisfied Customers

A contractor's reputation is everything. Homeowners want to know that when they hire a contractor they'll have quick, quality workmanship from a credible company and not some random guy in a truck that's going to cut and run before finishing the job.

One of the most impactful ways that you can earn more clients is by having a sterling reputation online. You can give your roofing business a leg up on the competition by actively working towards earning more positive reviews from your satisfied customers.

While you can get reviews without asking for them, you'll see significantly more come in if you give them a little nudge in the right direction. We have the tools you need to earn more trusted and verified reviews on sites that matter to your business - Google, Facebook, Yelp, and more.

Our team will also keep a close eye on reviews as they come in so on the off chance that you get a negative review, you can quickly respond to them and give your side of the story so potential clients see that you're engaged and willing to do the right thing for your clients.

Benefits of earning more reviews:

Builds trust and credibility with new potential clients

Attract more customers with a positive reputation

Increase visibility in local search & local map pack

Earn more word of mouth recommendations

Encourages potential clients to become customers

Collect valuable insights on the quality of your services

Use reviews on your site to increase conversion rates

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8. Using Business Intelligence to Supercharge Your Growth

At Hearth Marketing, Business Intelligence (BI) is our secret weapon and the driving force behind every marketing decision we make. While many roofing marketing agencies have yet to fully embrace BI, we have made it the backbone of our business model.

Leveraging BI is like having the secret sauce that propels your marketing efforts to new heights. It empowers us with valuable insights and data-driven strategies that make a tangible impact. By measuring the incremental growth of our marketing campaigns, we can fully understand their effectiveness and confidently optimize them to achieve even greater results.

With BI, we can delve into the nitty-gritty details of website traffic, conversion rates, and engagement levels. It's like having a compass that guides us on a path of continuous improvement and optimization. We can identify what's working well and make the necessary tweaks to ensure that our clients get the best possible results.

At Hearth Marketing, we're committed to harnessing the power of business intelligence for our clients. It's our secret weapon that fuels our strategies, drives growth, and propels roofing businesses toward unprecedented success. With BI, you can stay ahead of the competition, make data-driven decisions, and experience the transformative power of truly optimized marketing efforts.

Benefits of business intelligence:

Uncover valuable insights to inform decision making

Gain deep insights into your ideal customer

Understand performance to better allocate resources

Identify and iron out pain points in the buyer's journey

Understand incremental growth and campaign ROI

Identify and segment clients into distinct groups

Makes growing your roofing business predictable


Most Common Questions about digital marketing for roofers