Grow your business with local SEO
There is no better way to get new customers for your local business than local SEO. Much like regular SEO, the goal of local SEO is to create a reliable, recurring organic traffic stream by appearing at the top of local search results. At Hearth Marketing, we have over 10 years of experience using local marketing to get results for local businesses just like yours.
Local SEO is a digital marketing strategy that helps boost the organic visibility of local businesses when potential customers perform local searches. This increased visibility helps raise brand awareness, reach new customers, and earn their business.
The primary focus of SEO is to get your business's local listing or website to the top of the map listings and local search results.
When a user looks for something locally, they have a high likelihood of converting in the next 24 hours either online or in-store. You want your business to be at the top of the search results when they go looking.
Local businesses live and die on the amount of foot traffic they get. Improving your visibility by using local SEO will have a direct effect on the number of people that visit your brick-and-mortar store.
Ready to Grow? Get the ball rolling with a free proposal
Our home service SEO experts have built thousands of organic search strategies for businesses looking to get more inbound leads, phone calls, and revenue. Take the next step in growing your business by connecting with one of our SEO strategists to talk about how we can help fuel your growth and reach your goals.
The Benefits of Local SEO: Putting your business on the map
If you're new to digital marketing, you might be wondering why local SEO is so important. Searches with "where to buy + (keyword)" and "(keyword) + near me" have grown by over 200% in the last 2 years. But even more importantly than this explosion in popularity is that local businesses live and die by their level of brand awareness in their hometown.
Your ideal customers can't do business with you if they don't know you exist. Adopting a local search strategy will quite literally put your business on the map and make your home service business a household name.
#1: Build your credibility
Google Business Listings are full of valuable information that your potential customers could be looking for when they search for you online. This includes your average Google review rating, directions to your location, phone number, hours of operation, FAQs, and much more. All of this information is organized in a neat, user-friendly card. Customers that see this card are more likely to visit your website or your physical location.
#2: Rank highly for local searches
Where you show up in the search results is crucial for home service companies. Google allows local businesses to rank above the normal search results with the local 3-pack. Potential customers will see your company first before your competitors. You can earn a position here by building out and optimizing your Google Business Profile.
#3: Targeting highly motivated customers
When a customer searches for something in their area, they need an immediate solution to their problem. They don't want to wait a couple of days to have it shipped to them. They need it today. So, it shouldn't surprise you then that 72% of searchers will visit a business if it's within 5 miles of them.
#4: Influx of foot traffic to your locations
By building out your local SEO campaigns, you attract more customers to your brick-and-mortar locations. Many people search for “(business) + near me” to visit that store in person. This gives businesses that optimize for local search a competitive advantage when it comes to showing up in those searches by people that might not otherwise know about them!
#5: Sends highly targeted traffic to your website
With local SEO, visibility and exposure are everything. You can't get traffic if searchers can't find you. Your Google Business Profile, location landing pages, and our PPC strategies saturate the search results page with your company. This gives you a massive boost to your local search presence and makes it easy for your audience to find you.
Our Local SEO Tactics for Home Service Companies That Drive Results
If you want your business to be the one that shows up for local searches by your ideal customers, you need a winning local SEO strategy. Our local search experts put together campaigns that incorporate multiple tactics to dominate the search results.
Put your company on the map by partnering with the top-rated local SEO agency for home service companies
If you want to grow your home service business and get your website to the top of the local search results, you need to partner with a marketing agency that understands the ins and outs of both your industry and local SEO. Hearth Marketing fits the bill. We've generated over 1.6MM leads and 7.1MM organic visits for our clients during our 12+ years of operations, and that number keeps growing every day. Get in touch with us today to chat with one of our local SEO experts to learn more about how we can take your business to the next level.