Roofing SEO Services
Rank higher & earn more inbound traffic
Our team of roofing SEO experts leverages the latest tactics and tools, with their in-depth knowledge & experience, to help you rank faster, higher, and more reliably than ever before.
SEO Services for Roofing Contractors
Earn more qualified leads from organic search
Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.
- M. Tawnshed, Miligree Roofing Services
Experienced Roofing SEO Specialists
Reach your ideal customer with the help of proven SEO experts
If you want your roofing company to stand out in local searches and reach homeowners needing a new roof, you need to rank higher. There is no better way to improve your bottom line than to consistently rank in the top positions for keywords that matter most to your roofing business.
But achieving that goal is easier said than done.
You need to partner with a roofing marketing agency with extensive experience and a proven track record of driving results with SEO. At Hearth Marketing, we've combined our decades of industry experience in the digital marketing landscape with our laser-guided focus on the roofing industry to help our clients rank higher and faster.
This has helped our clients outpace the competition while they climb to the top of the search results and cement their competitive edge as the leading roofing company in their service area.
We know your industry. We know your customers. We know what works and what doesn't, and we are constantly learning, adapting, experimenting, and improving our roofing SEO strategies so we can reliably move the needle for you. There are no empty promises or moving goalposts to string you along.
Just proven marketing strategies that reliably and predictably improve your search visibility and grow your roofing business.
1. Finding the right keywords to target
Not all keywords, even if they drive thousands of searches each month, reach the right customers. Increasing raw traffic isn't a good measure of SEO success. It's about driving the right traffic that submits leads that turn into booked projects and targeting keywords that you have a realistic chance to rank for. By zeroing in on these high-intent keywords, roofing businesses can reach homeowners when they're actively looking for a contractor to replace their roofs.
2. Optimizing your pages to rank
There are specific places that search engines like Google and Bing look for keywords that tell them what you page is about. If you don't optimize your title tags, headlines, body content, image alt tags, etc., you're forcing search engines to guess what your page is about, and they'll be more inclined to rank a competitor's page if they put in the work to optimize it better than you did. Taking the time to optimize your pages makes it easier for them to index your pages and match your content to users' search queries.
3. Optimizing your site load times
No one likes slow websites, and that includes Google. Making users and search engines wait for your content to be loaded will make them leave your site since it should load in 3 seconds or less. Having fast load times lets users quickly engage with your content, and makes it more likely that they'll stick around long enough to convert. Our team has optimized hundreds of websites and will use the latest best practices to ensure lightning-fast load times.
4. Creating & submitting your sitemap
A sitemap is like a blueprint of your website. It tells search engines about what pages you want to have indexed and makes it easier for Google and Bing to find them when they crawl your website. Without a sitemap, you'll have an incredibly difficult time getting your pages to rank in the search results. Our team will optimize your sitemap to ensure that all of your important pages and media get crawled and indexed by the major search engines.
5. Site architecture audit
How your roofing website is built plays a major role in its ability to rank in the search results. An easy-to-understand site architecture helps search engines quickly crawl your website, learn what your pages are about, and index them for greater visibility in search. It also provides a better user experience by helping visitors find the pages they're looking for so they can engage with content that resonates with their needs.
Our team will perform a deep dive to uncover optimization opportunities to better leverage strategic internal linking, optimize link equity, and enhance the crawl efficiency and indexability of your pages.
6. Content audit
Our team will perform a complete audit of your website's content and your competitors' content to discover content gaps and growth opportunities. We'll identify any outdated or repetitive content that's damaging your ability to rank and remove or combine it with other pieces of content on your site to sharpen your on-page SEO. This in turn will prime your website to climb higher in the search rankings and earn more inbound traffic.
SEO for roofing contractors
Building a foundation for long-term growth
The roofing industry is incredibly competitive and it can be challenging to rank for important keywords when everyone's competing for a handful of search positions. We use a simple 6-point framework to build the foundation of our SEO strategies to set your company up for long-term success.
Why Hearth Marketing
The #1 roofer SEO agency that drives real results
Schedule a free strategy session
Learn how we can help you rank higher
Get in touch to talk with one of our marketing experts to discuss your needs today!
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