Contractor SEO Services

Rank higher & earn more inbound traffic

Our team of contractor SEO experts leverages the latest tactics and tools, with their in-depth knowledge & experience, to help you rank faster, higher, and more reliably than ever before.

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More traffic. More high value leads. More revenue.

Tailored SEO strategies

Our SEO strategies are personalized to your company's needs and growth goals. We identify optimization opportunities, prioritize them based on what will have the biggest impact, and then our marketing experts execute.

Focused on the home service industry

We only partner with contractors. You won't find us coming out of a call with an HVAC or a vet clinic client. We're dialed in on your industry and know what it takes to drive results.

Driven by data & results

Every decision we make is backed by cold, hard data and years of experience working with local contractors just like you to make sure we focus on what moves the needle.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Experienced Contractor SEO Specialists

Reach your ideal customer with the help of proven SEO experts

If you want your home service company to stand out in local searches and reach homeowners needing your services, you need to rank higher. There is no better way to improve your bottom line than to consistently rank in the top positions for keywords that matter most to your business.

But achieving that goal is easier said than done.

You need to partner with a contractor marketing agency with extensive experience and a proven track record of driving results with SEO. At Hearth Marketing, we've combined our decades of industry experience in the digital marketing landscape with our laser-guided focus on helping our contractor clients rank higher and faster.

This has helped our clients outpace the competition while they climb to the top of the search results and cement their competitive edge as the leading contractors in their service area.

We know your industry. We know your customers. We know what works and what doesn't, and we are constantly learning, adapting, experimenting, and improving our contractor SEO strategies so we can reliably move the needle for you. There are no empty promises or moving goalposts to string you along.

Just proven marketing strategies that reliably and predictably improve your search visibility and grow your home service business.

1. Finding the right keywords to target

Not all keywords, even if they drive thousands of searches each month, reach the right customers. Increasing raw traffic isn't a good measure of SEO success. It's about driving the right traffic that submits leads that turn into booked projects and targeting keywords that you have a realistic chance to rank for. By zeroing in on these high-intent keywords, home service companies can reach homeowners when they're actively looking for a contractor.

2. Optimizing your pages to rank

There are specific places that search engines like Google and Bing look for keywords that tell them what you page is about. If you don't optimize your title tags, headlines, body content, image alt tags, etc., you're forcing search engines to guess what your page is about, and they'll be more inclined to rank a competitor's page if they put in the work to optimize it better than you did. Taking the time to optimize your pages makes it easier for them to index your pages and match your content to users' search queries.

3. Optimizing your site load times

No one likes slow websites, and that includes Google. Making users and search engines wait for your content to be loaded will make them leave your site since it should load in 3 seconds or less. Having fast load times lets users quickly engage with your content, and makes it more likely that they'll stick around long enough to convert. Our team has optimized hundreds of websites and will use the latest best practices to ensure lightning-fast load times.

4. Creating & submitting your sitemap

A sitemap is like a blueprint of your website. It tells search engines about what pages you want to have indexed and makes it easier for Google and Bing to find them when they crawl your website. Without a sitemap, you'll have an incredibly difficult time getting your pages to rank in the search results. Our team will optimize your sitemap to ensure that all of your important pages and media get crawled and indexed by the major search engines.

5. Site architecture audit

How your contractor website is built plays a major role in its ability to rank in the search results. An easy-to-understand site architecture helps search engines quickly crawl your website, learn what your pages are about, and index them for greater visibility in search. It also provides a better user experience by helping visitors find the pages they're looking for so they can engage with content that resonates with their needs.

Our team will perform a deep dive to uncover optimization opportunities to better leverage strategic internal linking, optimize link equity, and enhance the crawl efficiency and indexability of your pages.

6. Content audit

Our team will perform a complete audit of your website's content and your competitors' content to discover content gaps and growth opportunities. We'll identify any outdated or repetitive content that's damaging your ability to rank and remove or combine it with other pieces of content on your site to sharpen your on-page SEO. This in turn will prime your website to climb higher in the search rankings and earn more inbound traffic.

#1 SEO Services for Contractors

Building the foundation for long-term growth

The home service industry is incredibly competitive and it can be challenging to rank for important keywords when everyone's competing for a handful of search positions. We use a simple 6-point framework to build the foundation of our SEO strategies to set your company up for long-term success.

Why Hearth Marketing

#1 contractor SEO agency that drives real results

Leading marketing specialists

Your strategy will be led by experts that know your industry, what works, and how to reliably drive results. We not only help you rank higher, but we also set your company up for long-term success.

Proven track record

We've been in business for 15 years. Our team has driven over 1M leads and 7M organic visits. We literally wrote the playbook on local marketing. We know what works because we've done it.

Constantly evolving

Search algorithms are constantly changing and we stay on top of them so you don't have to. Our team is constantly adjusting and improving our strategies, and testing new theories so we can reliably deliver the best results.

Honest and ethical

At Hearth Marketing, we believe in honesty, integrity, and doing things the right way. We don't take shortcuts or try to game the algorithm. We only use white hat tactics and proven best practices to increase your traffic.

Data driven strategies

We firmly believe in the power of business intelligence to build our SEO strategies to guarantee they're backed by concrete data. We dive deep into analytics, market trends, and customer behavior to give you a blueprint for success.

Transparent reporting

You never have to guess what your money is doing for you. We build custom dashboards with the KPIs that matter most and give you direct access so you can have regular, detailed reporting at your fingertips.

Schedule a Free Strategy Sesssion

Learn how we can help you rank higher

Get in touch to talk with one of our marketing experts to discuss your needs today!

Contractor SEO Questions

Have questions? We've got answers.


When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing