Social Media Management for Home Service Companies

Building an audience on social media lets you speak directly to your target customers. Your business can grow its brand awareness, build brand loyalty, and drive revenue from your social media profiles with our social media management services.

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Connect with your ideal customers with our social media marketing services

Social media is a part of your customers' daily lives. Nearly 90% of young adults use social media, and over 1/3 of the world's population is on one or more social media platforms.

There are 2.29 billion users on YouTube, 1.93 billion people on Facebook, 500 million on Instagram, and 211 million on Twitter. And even more importantly is that ~75% of people use it when they're making a purchase. It doesn't matter what type of business you run, your audience is out there, and they're waiting to hear from you.

Investing in social media is a crucial part of building your brand and reaching your ideal customer. It's also a critical touchpoint in the buying cycle of B2B and B2C companies which is why so many businesses are investing in social media.

Discover how our social media management services can deliver positive ROI by driving more leads, phone calls, and revenue.

Social media marketing for home service businesses

Nearly every company can benefit from having a dedicated following on social media. This is especially true for home service companies like roofers, plumbers, HVAC, electricians, and so on. Your social media presence can be like another member of your sales team and drive more leads to keep your schedules full.

Know your audience

The first step to a successful social media marketing campaign is knowing what your ideal customer wants and needs. Having this level of insight will help you understand what type of content you need to create and share with your audience to generate engagement.

Share content often

Building an audience on social media is all about maintaining a conversation. You want to keep the dialogue moving to keep your followers interested. Posting about new products, limited-time promotions, satisfied customers, company news, and so on can keep your brand on their mind and make them more likely to buy or share your services with their friends and family.

Expand your reach

Social media platforms have millions of daily active users. By tapping into these networks, you can take advantage of their large audiences to find your ideal customer and reach people who may not know you exist. Posting valuable content brings users into your sales funnels to generate more prospects for your business.

Generate qualified leads

Social media isn't just for B2C companies. Nearly 40% of B2B companies have gotten new clients by focusing on their Facebook and LinkedIn channels. The simple act of connecting with another person and telling them about your business is an incredibly powerful tool to grow your business. Many companies still overlook the value of social media, making it an opportunity for yours.

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Social Media Marketing Strategies That Drive Growth

Your company can derive an extraordinary amount of value from being on social media. It can be hard to persuade company decision-makers to pull the trigger on your social media strategy because of the reputation they have and how it can be difficult to attribute a direct ROI to your efforts. We put together the reasons below on how our social media strategies consistently drive growth for our clients.

Create content calendars

Planning out your editorial calendar in advance not only gives you more time to write better content but also lets your team coordinate your social efforts for seamless content promotion.

Amplify content marketing

Sharing your content on your social media profiles makes sure it gets seen by your audience and can send highly targeted traffic to your website to engage with content that's relevant to them.

Competitive analysis

You need to know what your competitors are doing to beat them. Our team of social media experts will conduct an in-depth analysis of each of your competitors to identify key growth opportunities.

Drive engagement

Social media algorithms are driven by engagement. The more engagement your updates get, the more likely they are to be seen organically by a larger cross-section of your total followers.

Build an audience

Building an audience is one of the hardest parts of social media marketing, but it pays off multiple times over when you have a massive following of responsive followers that consistently engage with your content.

Manage paid campaigns

The audience targeting tools for paid ads on social media platforms let you put your business right in front of thousands of people from your target audience to generate qualified leads and phone calls.

Why you should invest is social media marketing for your home service company

There is an enormous amount of value that can be mined from your social media presence. Companies that invest in these marketing platforms generate more leads and solidify their brand presence with their target audience. If you're still on the fence about social media, we've compiled the top 5 reasons why you should start doing it today.

#1: Reach users on their favorite platform

Your target audience isn't on just one social platform so there's no sense putting all of your eggs in one basket. However, you still need to choose the right social channels. When it comes to connecting with your audience, where you share the message and engage them is just as important.

#2: Growing your brand presence

Brand awareness is a critical part of growing a business, but it can be somewhat difficult to build. Social media is an excellent tool to get your name and branding out there, as well as connect with your target audience. Consistently posting valuable content will keep your brand on their minds and make them more likely to reach out to you in the future. This moves them towards buying a product, submitting a service request, or picking up the phone to speak with you.

#3: Cultivate brand loyalty

Keeping your customers engaged with your brand is the easiest way to keep them in your sales funnel rather than someone else's. By actively posting on your social media profiles, you're not only interacting with your target audience, but you're also increasing their loyalty.

#4: Boost your lifetime customer value (LCV)

Every time you post on your social profiles, you're bringing a new batch of potential customers into your sales funnel. This gives them another opportunity to do business with your company. Something as simple as a status update or a seasonal weather warning can generate a flood of leads or service requests. This new business boosts your long-tail revenue for each client and makes your business that much more profitable.

#5: Create a new source of leads

Just like how important it is to post on multiple social platforms, it's crucial that you don't find yourself relying on a single source of leads. Diversifying your lead generation strategies will keep your schedule full if a competitor starts outbidding your PPC ads or if Google changes up its search algorithm overnight.

Are you ready to partner with a top-rated social media management agenccy?

No matter what type of home service business you're in, whether you're in roofing, fencing, lawn care, solar panels, or flooring, we can drive real, measurable results for you. We've managed social media profiles for businesses of all sizes and we know what works. Contact us today to chat with one of our social media specialists to discuss your needs and how we can help grow your business.