Contractor Paid Social Services

Better ads. More leads. More projects & revenue.

Our team builds laser-targeted paid social advertising campaigns that reach your ideal clients and capture them to drive more high-value leads that turn into revenue to help you hit your growth goals.

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Best Social Media Advertising for Contractors

More traffic. More high value leads. More revenue.

Most social media advertising agencies struggle to deliver results because they don't know your industry and they don't know how to reach the clients that matter most to your business. Our paid social team knows which levers to pull to keep your funnel filled with high-value leads that drive sales.

Custom goal-driven strategies

Whether you want to boost your visibility on social, direct targeted traffic to your site, or drive high-value leads to keep your schedule full of booked projects, we've got you covered.

Smarter Advertising

We leverage first-party data to train machine learning models to boost performance, build lookalike audiences to reach your ideal customers, and target people who are more likely to convert.

Closed loop tracking & reporting

Our end-to-end lead tracking model monitors every stage of your sales funnel to know exactly where each lead came from, if it turned into a booked project, & how much revenue it generated to hone in on the ads and platforms that max your ROI.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Paid Social Advertising Services for Contractors

Build a reliable lead gen channel with paid social advertising

The key to growing any home service business is to have multiple sources of high-quality leads to keep your schedule filled with projects. Most only focus on SEO & paid search, but paid social is a phenomenal channel to target and reach your company's ideal clients in your service area.

You may have tried this already with a previous agency and were disappointed with the results. Most agencies have a hard time driving consistent results because they focus on the wrong metrics or can't refine their targeting to the clients that need your services.

Our paid social experts build high-impact campaigns that are tailored to your needs and put your company in front of homeowners when they need your services. We make this happen by building highly targeted audiences based on user location, demographic data, user interests & behavior, and a variety of other data points to pinpoint the clients that matter most to your business.

Then, we craft highly relevant ad variations that specifically speak to the issues or challenges they're facing so your ads resonate with them and they're more likely to convert.

Maximizing your performance and return on ad spend (ROAS) are our primary goals here. We make the most out of every advertising dollar by only focusing on what works. Our team rigorously A/B tests nearly every aspect of your campaign to squeeze out every lead possible so we leave no stone unturned when it comes to finding new business for your company.

Let us handle your social media advertising for you so we can drive high-value leads while you focus on doing what you do best. Get in touch today to learn more about how we can take your business to the next level!

1. Building & targeting custom audience segments

Running successful paid social campaigns is all about showing the right ad to the right person at the right time. Our Meta ads experts will work closely with your team to understand your ideal client at a deep level. These insights will help us build custom audiences based on their demographic data, behavior, interests, location, and more to fine-tune our targeting so we reach the clients that matter most to your business

2. Create relevant, engaging ads that resonate with your clients

Your potential clients have very real problems they're trying to fix, and they need to know that you're the best choice to solve them. Our team builds simple, attention-grabbing, and relevant ads that your clients can quickly understand, position your company as the #1 contractor in your area, and get them to click and submit a lead for their project.

3. Full-funnel marketing campaigns

Whether you're looking to boost your brand awareness, get some cheap traffic, or drive more leads, our team builds campaigns that target your ideal clients at every stage of the sales cycle and leverage the platform's machine learning modeling to maximize the impact, performance, and ROI of your campaigns.

4. Custom landing pages with clear calls to action

We have rigorously tested hundreds of landing page variations and the years of experimentation have resulted in high-converting landing pages that turn visitors into lifelong customers. Our team builds stunning landing pages that align with your ad copy and clients' needs so they immediately know you're the best contractor for the job.

6. End to end conversion tracking

Our ad ops team sets up our conversion tracking models, custom workflows, and performance dashboards to track channel performance, so we know exactly how many booked projects came from the leads we've generated. Our team will also use these insights to identify which ad variations perform better than others to lean into what's working and pull back on what isn't driving results.

Meta Ads Experts for Contractors

How we build targeted paid social campaigns that drive revenue

Having trouble reaching your ideal clients? Are your campaigns struggling to drive a positive ROAS/ROI? Our team of Meta Ads experts have decades of combined experience and follow our proven 6-step process for building high-impact paid social campaigns that drive clear, measurable results.

Why Hearth Marketing

#1 contractor marketing agency that drives real results

Leading marketing specialists

Your social campaigns will be led by experts who know your industry and how to reliably drive results. We not only help you drive better leads, but we also set your company up for long-term success.

Proven track record

We have 15 years of experience helping local contractors grow their businesses. We literally wrote the playbook on local marketing for contractors. We know what works because we've done it.

Constantly evolving

New features and settings are always being added to social ad platforms. Our team is constantly adjusting and improving our strategies, and testing new theories to drive performance and revenue.

Honest and ethical

At Hearth Marketing, we believe in honesty, integrity, and doing things the right way. We don't take shortcuts or use smoke and mirrors to inflate our data. We only use proven best practices to drive performance.

Data driven strategies

We firmly believe in the power of using concrete data to build our paid social strategies. We dig into analytics, market trends, & customer behavior to give you a blueprint for success.

Transparent reporting

You never have to guess what your money is doing for you. We build custom dashboards with the KPIs that matter most and give you direct access so you can have regular, detailed reporting at your fingertips.

Schedule a Free Strategy Sesssion

Learn how we can help you drive more leads

Get in touch to talk with one of our marketing experts to discuss your needs today!

Paid Social Media Marketing Questions

Have questions? We've got answers.


When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing