Digital Marketing for Hardscaping

The best hardscaping marketing to grow your business

We understand that reaching your ideal clients is more difficult than ever. Our digital marketing services help you cut through the noise to drive more traffic, generate better leads, and keep your schedules full of new hardscaping projects.

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When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing

Hardscape Marketing Pros

Take your business to the next level

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Build your brand identity

We'll work with you to establish a strong brand image that resonates with your ideal clients to build trust, credibility, and prove that you're the leading hardscape company in your market.

Better marketing for better leads

Our team knows what works and what doesn't. We focus our efforts on the tactics and channels with a proven track record of reaching your ideal client and driving clear, measurable results.

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comprehensive marketing solution

Get more leads on social media

We'll create content for your social media channels using your completed projects to highlight your work and showcase your expertise to drive more customers and leads to your business.

Track your performance

Our data science team can give you instant access to your performance data with custom built marketing dashboards that track and highlight the KPIs that matter most to your business so you always know what your marketing is doing for you.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Online Marketing for Hardscaping Companies

Get more traffic. Earn better leads. Book more jobs.

Hearth Marketing is one of the fastest-growing digital marketing agencies for contractors, and it's because we know what works. Our team of marketing experts has decades of combined experience helping home service companies drive real, measurable results that help crush their growth and sales goals. We quite literally wrote the playbook for marketing hardscaping companies.

We understand the unique challenges and opportunities that come with marketing a hardscaping company, and we built a local marketing playbook of proven strategies and tactics specifically designed to help your company grow.

Our expert team will create a strong foundation for long-term growth by building a professional, modern website that converts and makes a great first impression. We'll then strategically layer on additional traffic and lead generation channels to create a reliable and recurring stream of high value leads to keep your schedule full of new hardscaping projects, and conduct regular performance audits to lean into what's driving results to improve your ROI and generate more sales.

Whether you're trying to target new cities to expand your service area, grow your general brand awareness with your ideal clients, boost your monthly leads, or keep your schedule full while you add new trucks and teams, our team knows which levers to pull to help you achieve your goals.

Our marketing playbook was specifically built to help local contractors and home service companies like yours reach and exceed your growth goals. You aren't in this alone. Our team of experts will work with you every step of the way so you know exactly what your marketing is doing to grow your business.

Hardscaping Company Marketing Experts

Proven Track Record of Driving Results

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Fulton's Roofing Company

Fulton's Roofing Company was experiencing some stiff competition from other local roofing contractors and needed help cutting through the noise. Our tailored marketing strategy helped revitalize their online presence and become a household name in their service area.

+12,000

organic visits

+325%

YoY lead volume

+$3.2M

Revenue

Who We Help

Home service companies we help

Our team of experienced home service marketing experts design tailoring marketing solutions to your company's exact needs.

Hardscape Internet Marketing Agency

Get started with our hardscape marketing services

Whether you've been in business for decades or you just opened up shop, every hardscaping company can benefit from partnering with a marketing agency to build a new lead generation channel that gets the phone ringing. Knowing where to start can be confusing, but here are some excellent ways to get the ball rolling!

Building a professional hardscaping website

For hardscaping contractors, a professional website is an absolute must. It's often the first interaction potential clients have with your brand. A well-designed website should easily convey the quality and range of your hardscaping services, making a strong first impression that can influence a client's decision to choose your company.

Content quality is king. Your website should provide comprehensive, relevant information about your services, demonstrating your expertise in hardscaping. This not only educates potential clients but also builds trust and credibility.

It's also important to give your potential clients multiple ways to get in touch with your team - such as online forms, phone numbers, and live chat options - making it easy for clients to reach out.

Your website is also a key tool for building trust and credibility. Including customer testimonials, detailed reviews, and showcasing completed projects can significantly enhance your reputation. These elements serve as social proof, reassuring potential clients of the quality and reliability of your services.

Climb the search rankings to reach your clients

Effective SEO is a game-changer for hardscaping contractors looking to grow their online presence.

High rankings in the search results do more than just put your website in front of potential clients, they position your business as a credible and trustworthy choice in the hardscaping industry. Customers often view businesses at the top of search results as industry leaders, which can have a major impact on their decision-making.

The key to a successful SEO strategy is understanding how your clients search for hardscaping services online. It involves digging into the specific search terms they use, the questions they ask most often, and the type of services they're looking for. Having this level of insight lets you know what type of content you need to create to answer their questions or solve their problems.

Our SEO team has extensive experience getting local contractors to rank and covers everything from local SEO to technical SEO and Google Business Profile optimization. This deep knowledge of the hardscaping sector lets us craft strategies that not only improve your site's ranking but also increase traffic and lead generation to help you reach your growth goals.

Earn qualified leads with paid advertising

Running paid advertising campaigns - Google Ads, Instagram Ads, Bing Ads, TikTok, etc. - is one of the most powerful ways to target and reach your ideal clients and turn them into lifelong customers.

Paid media platforms like Google Ads and Facebook Ads give advertisers a direct line to target homeowners when they're actively looking for hardscaping services online. This lets you put the right message in front of the right person at the right time to maximize the impact of each ad dollar spent and streamline the process of generating high-value hardscaping leads.

Our hardscaping PPC services put your company at the top of Google's search results. Your hardscaping company is the first thing people see, ahead of organic listings and local map results. Having this level of visibility guarantees that potential clients will find your company when they're looking for reliable hardscaping solutions.

Build trust & credibility by investing in your reputation

As a contractor, your reputation is everything. Without a good reputation, it's going to be incredibly difficult to generate leads, earn new clients, reach your sales goals, and grow your business.

Nearly 95% of homeowners look at a contractor's online reviews when they're about to make a hiring decision. If your ratings or reviews are less than excellent, you're most likely going to lose that potential client to one of your competitors.

By closely monitoring your online profiles, we ensure that you're alerted to any reviews requiring a response, so you can maintain a positive and proactive presence.

Understanding where your ideal customers are looking for services is key. Our team will help you establish your online presence on essential local citation and review websites, where potential clients are actively searching for hardscaping contractors. This not only increases your visibility but also builds trust and credibility in the eyes of your clients.

Our approach goes beyond monitoring. We assist in developing and maintaining a consistent brand identity across all relevant platforms, enhancing your company's image and appeal.

Knowing how to encourage feedback from satisfied customers is part of our expertise, helping to boost your ratings on platforms like Google, Facebook, Houzz, Yelp, and HomeAdvisor. Positive reviews are not just feedback; they are powerful tools for attracting new clients.

Frequently Asked Questions About Marketing a Hardscape Company