Digital Marketing for Hardscaping

At Hearth Marketing, our team of digital marketing experts have extensive experience with every marketing channel so no matter why you need our help, we've got you covered.

Our team specializes in building innovative omnichannel digital marketing strategies that build awareness with your ideal clients, attract potential clients to your website, and convert them into high-value leads. Where most marketing agencies only focus on generating conversions, we take a full-funnel approach to building your strategy, so we are always bringing new prospects into your sales funnel to cultivate long-term, sustainable growth for your business.

To achieve your growth goals, we provide a wide range of marketing services that include search engine optimization, paid advertising (Google Ads, Meta, Bing Ads, etc.), website design & development, reputation management, organic & paid social media marketing, business intelligence, data & analytics, lead generation, and more.

But more importantly, we only focus on what moves the needle for your business. Our team is comprised of growth and performance-driven marketers who lean into and pivot our marketing strategies to where we're seeing success to maximize performance and your ROI.

Digital marketing is incredibly effective and can yield tremendous results and growth for any company, including hardscaping companies, hardscape contractors, hardscaping installers, and home hardscaping businesses.

However, that effectiveness depends on your business partnering with one of the best hardscape marketing agencies that understands the hardscaping industry and can drive clear, measurable results. Even though we make it look easy, digital marketing is more difficult than ever and you need to partner with an internet marketing agency that knows what channels produce the greatest results and ROI.

Simply put, what we do works. We've generated over 1 million leads and managed over $20 million in concurrent ad spend. We know what works, what doesn't, and how to position your roofing company for success.

The best way to market a hardscape company is to be present on the online platforms and channels where your ideal clients are already spending their time, and these include social media, Google search, Google Maps, Apple Maps, and more.

It's important to remember, however, that certain channels have different goals and purposes. Social media platforms like Facebook, Instagram, TikTok, etc. are great ways to boost your brand awareness, introduce your business to potential customers, and initiate that all-too-critical first touch point to create a great first impression.

Organic search, paid advertising, and Google & Apple Maps are phenomenal ways to reach prospects when they're actively searching for your services and either looking to get more information or schedule an inspection. Making sure your business shows up in multiple places on the search results page dramatically increases the chances of a potential customer going to your website.

Creating high quality content - whether it's on social media, your blog, videos on YouTube, podcasts, etc. - is a great way to create content that attracts users to your brand, builds your authority and credibility as a professional hardscaping installer, and proves that your company is worth doing business with.

There is no single best way to advertise your hardscape company, but you can rest easy knowing that our team of local contractor marketers will build a comprehensive marketing strategy that reaches your ideal clients and turns them into lifelong customers.

As a hardscaping company, being present on Google is an essential part of your overall marketing strategy. Google makes up 91% of the search engine market share and nearly 81% of people go online to research a company before doing business with them. If you want to be found online by your potential clients, you need to be on Google.

Google Ads is one of the fastest ways for your hardscape company to generate high-value, qualified leads, and our team has extensive experience building Google Ads campaigns that drive clear, measurable results that impact your bottom line.

The best way to market your hardscaping company on Google Ads is to:

1. Do extensive keyword research to discover high-value keywords with commercial intent
2. Organize those keywords into groups and build ad groups for each
3. Create professional landing pages that convert and are tailored to the target keywords in each ad group
4. Have clear calls to action on the landing page to give prospects multiple ways to get in touch with your business
5. Create multiple conversion actions to allow Google's machine learning algorithms to learn and understand which actions to optimize towards
6. Perform regular search query audits to add irrelevant or low-performing terms as negative keywords
7. Keep a close eye on performance to keep your campaigns' KPIs (CPC, CVR, CPL, etc.) within the acceptable band of operation

There is much, much more that goes into running a successful Google Ads campaign, but doing these 7 things will build a strong foundation for your campaign and start driving results for your business.

It depends. There is no simple answer to this since your timeline to see results is impacted by a variety of external factors which include:

• How many competitors there are in your local area and if they're actively investing in SEO
• What keywords we're optimizing towards and how difficult it is to rank for them
• The current state of your website and whether it follows current best practices in Google's search quality guidelines
• The amount of SEO work you've done in the past and if it was executed correctly
• And much, much more.

With that said, we typically see results within 3 - 6 months, but if you're in a highly competitive market that has a ton of competitors who have been investing in SEO for years, it could take up to a year to see your company climb to the top of the search rankings. However, our team of hardscape SEO experts has extensive experience with Google's local search algorithm and we consistently outpace other SEO agencies when it comes to improving our clients' search rankings.

And it's important to remember that the sooner you start, the sooner you'll see results because the best time to plant a tree was 30 years ago and the next best time to plant a tree is today.

Both, actually!

The best hardscape company marketing strategies make use of both SEO and PPC to build a solid foundation for long-term growth, and they are the backbone of every strategy our team builds for our clients.

The reason for that is quite simple.

SEO is a long-term marketing strategy that can take weeks to months for the work to come to fruition.

PPC is an on-demand source of target traffic that produces high-quality leads which turn into booked installation projects.

While the SEO work is building trust with Google and proving that your website is worth ranking for relevant search terms, we spin up paid advertising campaigns in Google Ads, Meta, etc. to start generating leads in a matter of days to start generating revenue for your business.

Think of SEO & PPC as the one-two punch that sets your business up for long-term success.

The cost of your leads will depend on the service type, the location you're targeting, how much competition there is in your area, and what conversion action we're optimizing toward.

Yes. The leads we generate from Google Ads, Facebook Ads, etc. are directly from people who are actively looking for a hardscaping installer. Now, we can't guarantee that they aren't shopping around, but we can guarantee that we don't share your leads with anyone, ever. Period.

Absolutely not. We do not buy or sell leads to or from third parties. All of your leads will be generated in real-time by homeowners who have an immediate need for your services.

Within 3-7 days of launching your lead generation program.

The amount of leads we can generate completely depends on your budget since the quantity of leads generated follows how much you spend. If you have a more conservative budget, you can expect a smaller number of leads. If you have a more aggressive budget, you'll see significantly more hardscaping project leads hit your system. It all depends on how fast you want to grow, and how much you're willing to spend.