Pool Company Marketing Services

The best pool company marketing to grow your business

We build comprehensive digital marketing strategies that are specifically designed to reach your goals and solve the challenges your pool service company faces. Earn more qualified traffic, get more high value leads, & fill your schedules with pool installation projects.

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When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing

Digital Marketing for Pool Companies

Spread the word about your business

comprehensive marketing solution

Rank higher in search results

Our SEO team has decades of combined experience and stays up to date with the latest trends, tech, and search algorithm updates so we can keep helping you outrank the competition in the search results.

Drive more high value leads

Building your online presence and brand awareness does wonders to attract more high quality pool installation leads. Our lead gen team will work with your team to find and highlight your key differentiators to earn more leads from potential customers.

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Build trust with a professional website

Your website is the face of your company. Having a modern, mobile friendly website guarantees that you'll make a great first impression with your potential clients and prove that you're a credible, reputable, and professional pool company.

Track your performance

Our business intelligence team creates custom dashboards that highlight your KPIs so you have complete access to view your performance and know what our marketing is doing to drive your business.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Online Marketing for Pool Companies

Better marketing to take your business to the next level

For pool contractors looking to dive into the digital world, a tailored marketing strategy is an essential part of your growth strategy.

At Hearth Marketing, we understand that every pool installation company has its unique challenges and growth aspirations. That's why we build custom digital marketing strategies with your specific business in mind, ensuring that we not only meet but exceed your sales and growth goals.

Our approach is all about attracting more potential clients, generating quality leads, and keeping your project schedule filled with new pool installations, weather permitting. Our team, driven by performance data, focuses exclusively on marketing channels and tactics that truly move the needle. We don't just throw strategies at the wall to see what sticks - we use proven methods to turn your growth from uncertain to predictable.

With forecasted milestones, you'll see exactly how our marketing efforts are driving your business.

Understanding the unique hurdles faced by pool contractors, we offer a comprehensive suite of digital marketing services. From creative development to SEO, pay-per-click advertising, social media management, marketing automation, and in-depth reporting and analytics, we've got every aspect of your marketing strategy covered. This holistic approach ensures that every facet of your online presence works together to attract your ideal clients.

At the heart of our service is a commitment to your goals. We aren't just another marketing agency, we're your trusted growth partner. We're invested in building, implementing, and executing a marketing strategy that aligns with your objectives.

When your pool contracting business thrives, so do we. With Hearth Marketing, it's about better marketing for better leads, ensuring your name is the first that comes to mind for anyone wanting to build a new pool.

Pool Service Marketing Experts

Proven Track Record of Driving Results

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Fulton's Roofing Company

Fulton's Roofing Company was experiencing some stiff competition from other local roofing contractors and needed help cutting through the noise. Our tailored marketing strategy helped revitalize their online presence and become a household name in their service area.

+12,000

organic visits

+325%

YoY lead volume

+$3.2M

Revenue

Who We Help

Home service companies we help

Our team of experienced home service marketing experts design tailoring marketing solutions to your company's exact needs.

Pool Builder Marketing Agency

Getting started with our pool installation marketing services

Whether you've been in business for decades or you just opened up shop, every pool contractor can benefit from partnering with a marketing agency to build a new lead generation channel that gets the phone ringing. Knowing where to start can be confusing, but here are some excellent ways to get the ball rolling!

Getting started with a professional website

Your website is the face of your company, and in many cases, it will be the first interaction that potential clients have with your brand. It's incredibly important that your website makes a great first impression since your prospects will make snap judgments about your pool installation company based on what they see.

A well-designed website ensures that you make a great first impression and build trust and credibility to kickstart a successful client relationship.

Successful pool installer websites should have high-quality, relevant, and informative content about your services. Teaching your potential customers about what you do is a critical step in proving that you're a professional, reputable business. And, a well-informed customer is more likely to feel confident in picking you as their pool services contractor.

Easy access to multiple communication channels like online forms, phone numbers, live chat, and physical addresses lets your potential clients use their preferred channel to reach out to you, making them more likely to submit their information and turn into a sales lead.

Your website is also a powerful tool for building trust and credibility. Incorporating customer testimonials, company reviews, video interviews, and showcasing what sets you apart from competitors are effective ways to leverage social proof. These trust builders help potential customers feel more confident in reaching out for a pool installation quote.

Our team of experienced website developers has extensive experience understanding and incorporating these nuances into your custom pool builder website. We leverage our expertise to ensure your website not only makes a stellar first impression but also effectively communicates your brand's trustworthiness and expertise, turning visitors into leads and leads into clients.

Building a solid SEO foundation for long term growth

SEO is a powerful tool for pool contractors looking to grow their business and outpace the competition. Ranking in the top spots for relevant keywords to your business can mean the difference between regularly earning high quality leads, and your ideal clients not knowing you exist.

There are thousands of searches every day by homeowners looking for a pool installer in your area. And every day that they can't find you online is another day that your competitors are getting more business that should be yours.

Implementing a comprehensive SEO strategy not only boosts your website's visibility on platforms like Google, Yahoo, and Bing but also positions your company as a top choice. Customers tend to trust companies that appear in those coveted top spots and believe them to be reliable, professional, and reputable contractors.

Understanding how your target audience searches for your services will help you unlock and drive impactful results. Diving into the specifics of their search patterns – the words they use, the questions they ask, and the services they're looking for - will tell you what content they're looking for and what they want to learn about.

You can also reach out to your sales team to learn more about the questions they get asked the most. This will help to tailor your website's content to directly answer these questions, aligning with the search terms your potential customers are using.

Our SEO experts specialize in all aspects of SEO, from local to technical, including link building and content marketing. We have extensive experience implementing the right strategies to help your pool contracting business climb the search rankings.

This increase in inbound traffic and leads can significantly impact your bottom line. Remember, most people don't go beyond the first few websites in search results. Being in those top spots will directly impact the visibility and longevity of your pool contracting business and help you land more pool installation projects.

Optimize your GBP listing to rank in the local map pack

The local map pack is one of the most important places for your pool builder company to show up for local searches. This portion of the search results is prime real estate for local contractors and helps you get in front of your ideal customers when they're searching for you online.

To show up here, you either need to create a new Google Business Profile (GBP) or claim your existing listing, add as much of your company's information as possible, link it to your website, and put your NAP - name, address, & phone number - on your website.

This will allow your website to show up in the local map pack when Google sees a search with local intent like "pool installation near me" or "professional pool builders".

With our omnichannel marketing strategies, your company will show up in the Local Search Ads, Google Ads search results, organic search results, knowledge panels, frequently asked questions section, Google images, related searches, and the local map pack to maximize your visibility for the most important keywords to your business.

Saturating the search results page is a guaranteed way to boost your brand awareness, build trust and credibility, and attract high value prospects to your website.

Using Google Ads to target your ideal clients

Think of Google Ads as your on demand source of qualified leads. If you're just starting your pool installation business and don't have your lead generation channel built yet, Google Ads has you covered. If your slow season is a bit slower than normal and you need to generate some more leads, Google Ads is there for you.

A properly set up and regularly maintained Google Ads account can be one of the most reliable and impactful marketing channels for your pool company, but only if it's run correctly.

Our advertising team is on the bleeding edge of advancements in machine learning and AI in the paid media space, and we know exactly which levers to pull to squeeze out every ounce of performance from your Google Ads campaigns to maximize your ROAS and ROI.

We also leverage first party data to create custom audiences and upload your completed conversions back into Google Ads to teach their machine learning algorithm exactly who you want it to target.

Your ideal clients are looking for you online. We know exactly how to reach them and convert them into lifelong customers.

Improving your reputation to build trust

As a contractor, your reputation is everything and when it comes to online reviews, perception is reality. If you have worse reviews and a lower rating than your competitors, you'll have to work a lot harder to convince homeowners to hire you for their pool installation projects.

To prevent that from happening, you need to take control of the conversation and generate a steady stream of positive reviews with our review management services. Keeping your reputation in sterling condition requires your full attention, but our tools and review management technology makes it easy and puts it on auto-pilot so you can focus on running your business.

But, did you know that having great reviews is another way to improve your search rankings? It is! And it does! The ratings and reviews on your Google Business Profile directly send positive ranking signals to Google that your company and its website is a reputable and credible company that's worth ranking higher in the search results.

Our reputation management team will work with yours to make sure we have the tools and processes in place to generate a steady flow of positive reviews, as well as controlling the conversation and narrative around your business to prove to future potential customers that you're worth doing business with!

Frequently Asked Questions About Digital Marketing for Pool Companies