Digital Marketing for Roofing Contractors

The best roofing marketing to grow your business

Put your roofing company on the path to sustainable, long-term growth by partnering with Hearth Marketing, the best roofer marketing agency. Let us help you earn more clients, keep your schedules full, and crush your growth goals.

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When my leads and projects started slowing down during our busy season, I knew I needed to make a change. My old agency wasn't cutting it anymore. Hearth came in with their extensive marketing experience and it was an absolute game changer. Leads started returning almost immediately and business is booming again. Huge thanks for getting us back on track!

- J. Ramirez, Ramirez Roofing

Roofer Digital Marketing

Let's get more projects you want

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Reach your ideal clients

Reaching potential customers is more difficult than ever. Leverage our marketing expertise to build your online presence, cut through the noise, and beat the competition.

Attract high value leads

We target homeowners in your local area to bring in more leads from prospects who are actively looking for your services and are ready to convert to keep your schedules full of roofing projects.

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comprehensive marketing solution

Grow your revenue

Our team is made of results-driven roofer marketing experts who only focus on what moves the needle to keep your phones ringing and the leads coming in so your team can close more sales to grow your revenue.

Know what's working & why

We build custom reporting dashboards that track your most important KPIs so you always know what your marketing dollars are doing for you.

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build your reputation

Hearth made everything easy for me. Every other agency I spoke to spent more time talking at me than listening to my needs. Kenny & his team were able to understand what we needed and built a strategy to achieve it. I can't imagine working with anyone else.

- M. Tawnshed, Miligree Roofing Services

Online Marketing for Home Roofing Companies

Better marketing for better leads and more roofing projects

At Hearth Marketing, our goal is to help you reach yours.

We specialize in helping roofing companies cut through the competitive noise by building a digital marketing playbook tailored to the needs of your business. We understand the roofing industry faces unique challenges and have fine-tuned our strategies over the years to solve for them to help you reach your ideal clients when they're actively looking for your services.

Our approach begins with a deep dive into understanding your business, aligning our tactics precisely with your growth objectives. They not only enhance your online presence but also funnel potential customers directly to your services.

We meticulously chose our suite of services to focus only on those that drive clear, measurable results. We deploy a combination of SEO, PPC, website design and development, and much more to boost your online footprint. This is paired with roofer lead generation tactics, ensuring you're visible online and attracting qualified traffic that converts into high-value leads.

Our team of performance-focused marketers is passionate about maximizing your ROI. We constantly monitor and adjust your campaigns to make sure they're always aligned with your growth targets.

When you partner with Hearth Marketing, we'll get your phones to ring with high-value leads from homeowners who need your services so you can close more sales and grow your revenue.

Roofing Marketing Experts

Proven Track Record of Driving Results

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Fulton's Roofing Company

Fulton's Roofing Company was experiencing some stiff competition from other local roofing contractors and needed help cutting through the noise. Our tailored marketing strategy helped revitalize their online presence and become a household name in their service area.

+12,000

organic visits

+325%

YoY lead volume

+$3.2M

Revenue

Who We Help

Home service companies we help

Our team of experienced home service marketing experts design tailoring marketing solutions to your company's exact needs.

Roofer Marketing Agency

Getting started with our roofer marketing services

Whether you've been in business for decades or you just opened up shop, every roofing contractor can benefit from partnering with a marketing agency to build a new lead generation channel that gets the phone ringing. Knowing where to start can be confusing, but here are some excellent ways to get the ball rolling!

Do I need a completely new roofing website?

Maybe! It's entirely possible that you may need a completely new website, but we will never recommend a service if your roofing company doesn't need it.

Making sure your roofing company has a professional and mobile-friendly website that's easy to navigate is an absolute must-have to ensure you make a great first impression with potential clients. However, it's also an important part of your online strategy since how your website is built plays a huge part in whether or not it can rank for local searches.

Our team of experienced web developers and roofing SEO experts will do a comprehensive audit of your website to make sure it follows current best practices and builds a solid foundation for long-term growth.

Your website needs to have information about the services you provide, what materials you use, what licenses / insurance / warranties you hold, what types of homes you service, which areas you serve, and much, much more. All while your website is easy to use, loads quickly, is mobile friendly, and follows Google's quality guidelines so it can rank for local searches.

We know how to make that happen.

What is search engine optimization for roofers?

Search engine optimization is a marketing tactic that involves optimizing your website to improve its search rankings for keywords that are relevant to your business so your website is more visible in the search results.

SEO for roofers is slightly different since Google has two search algorithms - one for national searches, which is traditional SEO, and the other for local searches, or local SEO. You need to partner with a roofing SEO agency that has extensive experience working with Google's local search algorithm and has a proven track record of driving results.

Our roofer SEO services include:

  1. A comprehensive SEO audit to understand the state of your website's SEO, identify areas that need improvement, and prioritize the workload to make quick work of the low-hanging fruit while working towards our long-term goals.
  2. Creating, claiming, and optimizing your Google Business Profile to help your website rank in the local map pack and give Google all the information it needs about your business so it's shown for local searches.
  3. Keyword research deep dive to better understand how your ideal clients are searching for your services, identify high-value keywords to target in our SEO efforts, and find out what keywords you can rank for in the short and long term.
  4. Performing a competitive SEO analysis to identify where your competitors are seeing success so we can replicate their efforts, where they aren't seeing results so we can avoid making the same mistakes, and find backlink & growth opportunities that can be folded into our SEO strategy.
  5. Leveraging best practice technical SEO tactics to streamline how your website is built to make your website load lightning fast so it doesn't keep your customers, or Google, waiting.
  6. Optimizing your pages' on-site ranking signals to help build your website's authority and credibility to encourage Google to show your website for relevant industry searches in your local area.

And much, much more. When done correctly and consistently, SEO will help your company be the first website potential customers see in the search results when they look for your roofing contractors online.

Using PPC campaigns to generate qualified leads

If you're looking for an on-demand source of qualified roofing leads, spinning up paid advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, or Local Service Ads might be exactly what your roofing business needs to move the needle.

Our PPC campaigns for roofing companies are meticulously designed to generate high-value leads. By properly leveraging paid media campaigns, we can create a consistent and reliable source of quality leads for your business. This targeted approach ensures that your ads reach homeowners in your service area who are actively seeking roofing services, making every dollar of your advertising spend count.

We make use of advanced targeting settings in platforms like Google Ads and Facebook Ads, fine-tuning them to ensure that your ideal clients see them when they search for your services online.

This precision targeting is complemented by our ability to build and analyze custom audience segments. By understanding how different users interact with your ads, we focus only on those that drive the best results, optimizing your campaigns to improve conversion rates and drive down your cost per lead (CPL).

A significant advantage of our PPC services is the strategic use of Google Ads to place your roofing business at the top of search results, ahead of organic listings and the local map pack. This prominent placement maximizes your visibility for crucial roofing-related search terms, ensuring that when potential clients are looking for roofing services, your company stands out as a top choice.

This approach is not just about boosting your visibility, it's about positioning your business as the leading roofing company in your local area.

Building trust and credibility on social media

Social media marketing is a game-changer for roofing companies as it gives you a dedicated place to highlight the services you provide, celebrate company milestones, showcase your completed roofing projects, and share the latest offers or promotions.

It isn't about broadcasting information though. It's about reaching and connecting with your audience. By regularly posting updates, you can keep your audience informed and involved while building a sense of community around your brand.

The key to success on social media depends on the quality and relevance of the content shared. By posting content that your audience finds useful, they end up liking, sharing, and/or saving your post. Social media is all about maximizing those engagement metrics and this level of interaction not only boosts your visibility but builds credibility with potential customers as well.

Social media also serves as a powerful tool for building credibility and trust in your roofing brand. Showcasing successful projects, sharing customer testimonials, and providing glimpses into your work process can motivate prospects to choose your company over your competitors.

Frequently Asked Questions About Digital Marketing for Roofing Contractors